Stacey Donahue, the Senior Vice President for Marketing and Corporate Communications at HID Global, speaks about the company’s presence at GITEX this year

Are you participating in GITEX 2021? If yes, which products and solutions will you be showcasing at GITEX Technology Week?
Yes, HID has exhibited at GITEX multiple times and we look forward to attending this year’s show. It is a valuable show that allows HID to connect with partners, customers, and end-users in the Dubai area and beyond. We will be showcasing many of our Secure Issuance (SI) and Identity Authentication Management Solutions (IAMS) products and solutions.

What are your expectations from the event this year?
Our main objectives are to reconnect with our partners and end-users, as well as highlight relevant security and identity management technologies. We look forward to reconnecting with thought leaders and influencers in the industry while highlighting our solutions that secure access to physical and digital resources, as well as streamlining card issuance and personalization. We are also excited to receive feedback from users of our solutions and learn more about new technologies and industry trends.

Do you hope for a business relief from the event?
We believe that having an in-person event like GITEX is a positive step toward returning to normalcy for businesses, which we hope is a positive sign for business growth.

What will be your theme of participation at GITEX?
HID’s key message at this year’s GITEX is simple: we secure the trusted identities of the world’s people, places, and things. As the world continues to adapt to current conditions while also looking to the future, our team is here to ensure our partners and end-users are empowered to secure and protect their identities, no matter where they may be.

How have your regional strategies changed in recent months?
We are dedicated to ensuring our partners and end-users are well taken care of, including the ability to leverage security and identity technology to respond to the pandemic and prepare for the new normal.

Our team is looking forward to safely participating in GITEX 2021 event. Much like other exhibitors, we have shifted focus to digital and online touchpoints. Because our relationships are so important to us, it will be a special opportunity to interact with our customers and partners face-to-face again.