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Sitecore Experience Award Winners Announced at Symposium 2021

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Sitecore has today announced the 2021 Sitecore Experience Award recipients at the 2021 Sitecore Symposium. The Sitecore Experience Awards recognize companies that successfully use Sitecore solutions to innovate their digital experience transformation. Twelve winners were recognized from more than 140 submissions in the 2021 Sitecore Experience Awards (SEA), with three taking the top honors of Ultimate Experience Winners.

Sitecore selected winners from each of the four 2021 SEA categories, including Best Digital Experience Transformation, Most Intelligent Content Optimization, Best Innovation with Emerging Technologies, and Leading the Way for the ‘Phygital’ Future.

The 2021 Ultimate Experience Award recipients are:

Aston Martin, in partnership with WPP and Wunderman Thompson UK, for developing a platform that brings together Aston Martin real estate on one platform and provides a consistent, flexible and transparent customer experience. The digital team at Aston Martin utilized Sitecore to improve three key areas: customer-first innovation, data-driven decision making and to create a path for growth.

Renato Bisignani, Head of Global Marketing and Communications, said: “Aston Martin is an ultra-luxury brand and at the core of our marketing initiatives is always a desire to offer the highest possible level of experiences to our customers. With Sitecore, we’ve been able to improve our UX and UI, and our ambition is to further enhance our platforms to provide a more personalized, considered and integrated digital journey. We are only at the beginning of our digital transformation so we are grateful to be recognized for our work in creating the best digital experience for our customers.”

Cracker Barrel, in partnership with Pricewaterhouse Coopers, for extending its legendary hospitality beyond its four walls through the launch of Digital Store (web, mobile web, and mobile app). Through Cracker Barrel’s work with Sitecore, the company was able to replace its separate brand site, third party online food ordering site, third party catering ordering site, retail ecommerce site, and mobile app with a uniquely Cracker Barrel unified experience for web, mobile web, and mobile app called ‘Digital Store.’ Digital Store allows guests to seamlessly purchase to-go food, catering, and retail with a single mixed cart, account, and payment in addition to streamlining the in-store experience with waitlist, curbside check-in, and dine-in check payment, all while delivering personalized hospitality like your favorite Cracker Barrel team member.

“We view digital as a new type of hospitality that, through convenience and personalization, allows us to extend our legendary hospitality consistently across more than 660 stores and allows our guests to make memorable moments anywhere life finds them,” said Bryan Hooper, Vice President of Digital Experience at Cracker Barrel. “We are so honored to be recognized as a Sitecore Ultimate Award Winner for our Digital Store and our guest-first approach.”

UnitingCare Queensland, in partnership with Triggerfish, for providing upwards of 2,000 COVID-19 contact tracing check-ins per hour in healthcare facilities across Queensland through digitizing its existing manual, paper-based procedure. As one of the largest healthcare providers and charities in Australia, UnitingCare Queensland (UnitingCare) was directly affected by COVID-19 government contact tracing protocols and needed to demonstrate to Queensland Health that they could respond quickly and efficiently to potential second wave cases. The key factor of UnitingCare’s new solution that set them apart was their ability to act with speed and at scale by building the application on their existing infrastructure. The organization is now screening people across 150 locations, with the ability to scale further to 500 when required without affecting the customer experience.

“Our organization extends compassionate healthcare services to more than 430,000 people, so it was no easy feat to digitize our originally paper and manual contact tracing process for COVID-19, but with support from Triggerfish and Sitecore we were able to quickly and efficiently deliver a secure and streamlined tracing process,” said Dan Shaw, Group Digital Marketing Manager, UnitingCare Queensland. “We are honored to be recognized for our efforts by Sitecore as a leader and trailblazer in the physical-digital (Phygital) future.”

Other winners recognized by region today include:

Americas

  • Procter and Gamble, with partner Valtech Global Project
  • Kimberly-Clark Corporation, with partner Accenture / Avanade
  • United Airlines, with partner Avanade

EMEA

  • Rufuge, with partner Wunderman Thompson UK
  • Kerzner International
  • L’Oréal

APJ

  • Central Queensland University, with partner Liquid Interactive
  • Honda Australia, with partner Deloitte Digital
  • City of Sydney, with partner Merkle

The 2020 Ultimate Experience Award winners were announced today by Lee Miles, Sitecore’s Chief Customer Success Officer, at the Sitecore Symposium 2021. “We’re seeing brick-and-mortar shopping merge with digital consumer experiences,” said Lee Miles. “From an exponential increase in e-commerce, consumers have gotten used to a low-touch experience, with no silos separating inventory and extremely personalized recommendations – which will continue to drive changes in the physical retail experience. Architects of the best in digital experience, like this year’s Ultimate Experience Award winners, are best positioned to provide the platform-agnostic consumer experience.”

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Sophos Completes Secureworks Acquisition

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Sophos and Secureworks have announced the completion of Sophos’ acquisition of Secureworks. The all-cash transaction values Secureworks at approximately $859 million. With the completion of the acquisition, Secureworks’ common stock has ceased trading on Nasdaq. Thoma Bravo, a leading software investment firm, backs Sophos.

With this acquisition, Sophos is now the leading pure-play cybersecurity provider of Managed Detection and Response (MDR) services, supporting more than 28,000 organizations of all sizes worldwide. The combination will enable Sophos to deliver an unparalleled security operations platform, featuring hundreds of built-in integrations for adaptive protection, detection and response for mitigating cyberattacks. The open and scalable platform helps organizations, especially those with diverse IT estates, safeguard current and future technology investments, providing greater operational efficiencies and return on cybersecurity spend. Sophos X-Ops is also expanding its threat intelligence and security services capabilities by adding the Secureworks Counter Threat Unit and security operations and advisory teams.

As a channel-first cybersecurity provider, Sophos remains unwavering in its commitment to delivering cutting-edge security services and technologies that empower our global community of resellers, Managed Service Providers (MSPs) and Managed Security Services Providers (MSSPs). This includes expanding their reach, enhancing operational scalability and providing stronger defences to the countless organizations that need the ability to effectively defend against today’s constant and complex cyberattacks.

“The market is embracing MDR as a clear means to deliver positive cybersecurity outcomes, and this has meant rapid growth in the category,” said Joe Levy, CEO, Sophos. “Sophos is differentiated by our very mature competencies in ransomware detection, malware analysis and threat actor tradecraft. These defences are further augmented by Sophos’ native artificial intelligence (AI), first innovated by our globally peer-recogniwed AI team nearly a decade ago, and embedded in our MDR, endpoint, network, email, and cloud security to more effectively neutralize and stop threats. With the integration of Secureworks, our expanded services and product portfolio will provide even stronger end-to-end security solutions that will include identity threat detection and response (ITDR), next-gen SIEM and managed risk, all in a single open platform. We will also be able to further advance our AI, threat intelligence and attack research through more diverse and deeper global telemetry that is analyst-tuned for the real world. At every level, we are very excited about this next accelerated chapter for Sophos.”

In the near term, Sophos and Secureworks are operating business as usual, working with our respective channel partners, MSPs and MSSPs worldwide to distribute our existing security services and technology. Both companies’ sales and customer experience groups will operate to support existing customers, assist with renewals and develop current and new business opportunities. Sophos protects more than 600,000 customers worldwide with its portfolio of MDR, endpoint, network, email, and cloud security solutions that integrate and adapt to provide real-time defence through the Sophos Central platform.

Under the terms of the agreement, Sophos acquired Secureworks in an all-cash transaction valued at approximately $859 million. Secureworks shareholders, including Dell Technologies, will receive $8.50 per share in cash. This represents a 28% premium to the unaffected 90-day volume-weighted average price (VWAP). Kirkland & Ellis LLP acted as legal counsel to Sophos, Goldman Sachs & Co. LLC., Barclays, BofA Securities, HSBC Securities (USA) Inc., and UBS Investment Bank acted as financial advisors and provided debt financing for the transaction. Piper Sandler & Company and Morgan Stanley & Co. LLC acted as financial advisors to Secureworks, and Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel.

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Artificial Intelligence

DeepSeek Popularity Exploited in Latest PyPI Attack

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The Supply Chain Security team at Positive Technologies’ Expert Security Center (PT ESC) discovered and neutralised a malicious campaign in the Python Package Index (PyPI) repository. This attack was aimed at developers, ML engineers, and anyone seeking to integrate DeepSeek into their projects.

The attacker’s account, created in June 2023, remained dormant until January 29, when the malicious packages deepseeek and deepseekai were registered. Once installed, these packages would register console commands. When these commands were executed, the packages began stealing sensitive user data, including information about their computers and environment variables often containing database credentials and access keys to various infrastructure resources. The attackers used Pipedream, a popular developer integration platform, as their command-and-control server to receive the stolen information.

Stanislav Rakovsky, Head of Supply Chain Security at PT ESC, explained, “Cybercriminals are always looking for the next big thing to exploit, and DeepSeek’s popularity made it a prime target. What’s particularly interesting is that the malicious code appears to have been generated with the help of an AI assistant, based on comments within the code itself. The malicious packages were uploaded to the popular repository on the evening of January 29.”

Given the heightened interest in DeepSeek, this attack could have resulted in numerous victims if the malicious activity had gone unnoticed for longer. Experts at Positive Technologies strongly recommend being more attentive to new and unknown packages.

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Artificial Intelligence

SentinelOne to Spotlight AI-Driven Cybersecurity at LEAP 2025

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SentinelOne has announced its participation at LEAP 2025, alongside its distributor, AlJammaz Technologies. The company will showcase its AI-powered cybersecurity solutions including advanced EDR, XDR, and ITDR solutions designed to deliver autonomous protection against evolving cyber threats.

SentinelOne’s solutions align with the Kingdom’s strategic priorities by offering proactive AI-driven protection for critical infrastructure, enterprises, and government entities. The company’s Singularity platform, known for its real-time, AI-driven threat detection, response, and prevention, will be at the centre of its presence at the exhibition. The platform enables enterprises to protect their endpoints, cloud environments, and identity layers, allowing them to innovate confidently amidst evolving cyber threats.

Speaking on their participation, Meriam ElOuazzani, Senior Regional Director, META at SentinelOne, said, “Cybersecurity remains central to progress with Saudi Vision 2030’s digital leadership and economic goals, and our solutions empower businesses to outpace evolving threats and fuel growth. By participating at LEAP, we aim to engage with key stakeholders in the tech ecosystem, explore new partnerships, and demonstrate how our solutions are reshaping workforce capabilities and the future of digital resilience.”

SentinelOne’s AI strategy focuses on delivering autonomous, real-time protection by leveraging machine learning and behavioural AI. This ensures businesses can detect, mitigate, and remediate cyberattacks faster and more effectively than traditional solutions. Senior executives from SentinelOne will be onsite at the AlJammaz Executive Lounge in Hall 1 to share insights on AI-driven security strategies and the future of autonomous cybersecurity. Visitors can also experience live demonstrations of the Singularity platform.

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