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Seqrite Partners With Shifra to Secure Digital Transformation Journey of Businesses in the Middle East and Turkey Region

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Seqrite, the enterprise arm of Quick Heal Technologies Ltd, has joined forces with Shifra to introduce superior cybersecurity solutions in the Middle East and Turkey. The strategic partnership aims at safeguarding businesses from the evolving threat landscape using Seqrite’s world-class cybersecurity solutions, which will be accessible through Shifra’s strong base of channel partners in the region. Seqrite is a specialist provider of enterprise cybersecurity products and solutions.

The rapid adoption of digitization initiatives across the Middle East and Turkey brings with it the growing risks of cyber-attacks backed by organized cybercriminal groups. The rising sophistication of attacks like Ransomware, Data Breaches, and Advanced Persistent Threats (APTs) have the potential to upset the process of digitization and threaten the business benefits. Recognizing these pain points, leaders are being compelled to pause and reconsider their security strategies.

The association of Seqrite and Shifra Distribution shows their commitment towards securing digitization initiatives and strengthening the cybersecurity posture of businesses in the Middle East and Turkey region. Speaking about the partnership, Ramzi Jalajel, the Director for Sales at Seqrite Middle East, Turkey, and Africa region said, “We are immensely excited to partner with Shifra to deliver our solutions in the Middle East and Turkey region. Over the years, the distributor has developed a deep knowledge of the market and understanding of both, the partner and the end client needs. We believe that this partnership will further propel our growth in the region with our cloud-powered offerings.”

Ahmad Soltan, the Managing Director for Shifra, said, “It has become essential for businesses to protect their sensitive data and information from the clutch of ever-evolving threat actors. Collaborating with a leading cybersecurity player like Seqrite at this critical juncture is a step in the right direction, and we are confident that this partnership will help us achieve our goal of securing businesses at every point possible. It will also enable us to expand our existing product portfolio and gain traction among businesses in Middle East and Turkey.”

Channel Talk

Quantum Xchange Partners with Spire Solutions

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Quantum Xchange has entered into a strategic partnership with Spire Solutions, a top value-added distributor and preferred cybersecurity solutions provider servicing the Middle East and Africa. Spire customers, partners, and prospects will benefit from access to Phio Trusted Xchange (TX), Quantum Xchange’s out-of-band key delivery system that enables users to future-proof the security of their data and communications networks; overcome the vulnerabilities of present-day encryption techniques, for instance, keys and data traveling together; and protect against man-in-the-middle, harvesting, and future quantum attacks.

Phio TX from Quantum Xchange acts as a simple architecture overlay that works in tandem with conventional encryption systems and any TCP/IP connection (wireless, copper, satellite, fiber) to decouple key generation and delivery from data transmissions. With Phio TX a second, quantum-enhanced encryption key is sent out-of-band down a separate quantum-protected tunnel and mesh network to multiple transmission points. Continuous key rotation takes place on every transfer, further heightening the system’s security.

“We are in the early stages of the greatest migration in the history of computing as nearly every organization in the world will need to update and transition their legacy encryption to new quantum-safe standards,” said Sanjeev Walia, Founder and President of Spire Solutions. “Quantum Xchange’s unique technology greatly eases this burden, offering an affordable and dynamic next-generation key delivery architecture for stronger data security today and quantum-safe protection from future threats. We are pleased to have QXC as a partner and to add Phio TX to our portfolio of the world’s best security products and services.”

Phio TX embraces crypto agility, supporting quantum keys generated from any source, i.e., Quantum Random Number Generator (QRNG), Quantum Key Distribution (QKD), or a combination, and all Post-Quantum Cryptographic (PQC) key encapsulation candidate algorithms being evaluated by the National Institute of Standards and Technology (NIST) scheduled for standardization in 2022. The FIPS-validated network security appliance also meets the European Telecommunication Standards Institute (ETSI) protocol for QKD. With Phio TX, users can start with PQC, then easily scale to QKD protection levels with no interruptions to their underlying infrastructure and no network downtime.

“Spire Solutions has a proven track record successfully introducing new cybersecurity solutions to more than 15 countries in its region, making them an ideal partner for Quantum Xchange as we look to expand our global visibility and reach,” said Eddy Zervigon, CEO of Quantum Xchange. “Spire’s dedicated division focusing on cyber threat intelligence, comprehensive risk protection, and response complements our mission to protect and preserve the digital infrastructure that runs our global economy by bringing to market a standards-based, quantum-ready solution that can easily meet the risk mitigation needs of a business at any time while delivering an infinitely stronger cybersecurity posture to any network environment.”

Quantum Xchange will join Spire Solutions stand H1 A120 at #LEAP22, the inaugural global platform for the most disruptive technology professionals taking place at the Riyadh Front Expo Centre in Saudi Arabia from Feb. 1-3, 2022.

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Channel Talk

Quantum Extends Video Surveillance Offerings Across the MEA Region with Mobius

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Quantum is today signaling its agreement with leading value-added distributor (VAD) Mobius to deliver the industry’s broadest security and video surveillance infrastructure portfolio available from any single vendor, across the Middle East and Africa regions (MEA). The partnership allows Mobius, the leading emerging distributor within the video surveillance market in MEA, to now offer customers Quantum’s entire security infrastructure portfolio, from high-performance NVRs, to hyper-converged infrastructure (HCI), to the largest shared storage and archive solutions, and analytics processing.

Customers looking to build or upgrade their CCTV and physical security systems across the region can now access Quantum’s flagship video surveillance offerings, including:

  • VS-NVR Series Network Video Recording Servers
  • VS-HCI Series Surveillance Recording Appliances
  • VS1110-A Application Server
  • VS2108-A Analytics Server

Ali Yarmohammadi, Managing Director at Mobius MEA

“The availability of Quantum’s video surveillance offerings is a welcome addition to our top-class vendor portfolio,” said Ali Yarmohammadi, Managing Director at Mobius MEA. “For the past 20 years, we’ve invested in creating an environment for security enthusiasts to innovate, collaborate and engage in complex projects. Bringing Quantum onboard means that we can continue to stay true to that vision and provide our customers with the best available solutions in the market.”

“We are excited to partner with an industry leader like Mobius. This agreement substantially extends Quantum’s footprint across a key region and opens an essential sales channel to customers looking for purpose-built, end-to-end video surveillance solutions to store, manage, protect and enrich their video data,” said Anand Chakravarthi, Director – Strategic Markets, EMEA and South Asia at Quantum.

The two companies will attend the upcoming Intersec event in Dubai, January 16-18, 2022. Visit Quantum in stand #S1-D19.

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Channel Talk

A10 Networks Boosts EMEA Channel Programme with New Hires

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A10 Networks announced the significant ongoing success achieved by its channel programme in 2021, with 23 new strategic partners signed up in the last year and plans to further develop channel initiatives in 2022. At the start of 2021, A10 Networks refocused its five key strategic channel pillars encompassing building ecosystems, channel enablement, lead generation activities, deal registration and working with distribution. At the end of 2021, A10 Networks signed up 23 new partners as a result of this laser focus on its channel, which now comprises over 80 partners and 30 distributors.

Furthermore, A10 Networks continues to work with strategic alliance partners, Dell and Ericsson. These alliances will be a key focus in 2022 driving combined technology solutions that deliver better business outcomes for customers. New business development initiatives are underway within the distribution community with joint-funded resources assigned in territories such as the Middle East, UK&I, Benelux, DACH, Africa and Scandinavia working with distributors such as Exertis, Ingram, Netex, V-Valley, 2SB, MUK and others.

A10 Networks also launched its new Affinity Technical Ambassador programme in EMEA in 2021 which is gaining great traction with strong technical collaborations within key partners underway to harness and enrich the knowledge level of partners. The company has also focused on taking partners on a progressive journey and its Elevate to Elite initiative has been successfully enabling partners to make the transition to Elite partner status.

Chris Martin, Channel Sales Leader for EMEA & APAC at A10 Networks comments: “We’ve seen real positive momentum in the channel in 2021 despite the pandemic. In fact, our virtual offering has meant that we have consistently grown with no negative impact from COVID-19. But this isn’t just off the back of our offerings but also demonstrates how important the channel is in helping customers to protect against the evolving nature of cyberattacks. This increase in attacks combined with the need to operate in a new environment that encompasses both remote and office working and spans both the digital and physical world. It demonstrates just how important it is for enterprises to work with trusted partners. We are also hiring new talent to support our growth. With our programme now firmly established we can concentrate on developing deeper relationships as we focus on working with quality partners.”

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