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Outlook 2022: “Cloud-Based Surveillance Has Seen New Developments”

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Firas Jadalla, the Regional Director for the Middle East, Turkey, and Africa at Genetec, says that the Middle East and GCC have been important regions for Genetec

How was 2021 for the industry and your company?
Video Surveillance technologies have developed tremendously over the past few months to enhance public safety and protect cities, enterprises, facilities, and communities. One of the most important advancements is the emergence of occupancy management solutions, which have become more important than ever as businesses adhere to social distancing guidelines. These solutions can count people in a physical facility, visualize data, alert staff, and provide useful consumer behavior insights.

Additionally, as cities and organizations prioritize securing data and protecting individual privacy, newer solutions engineered with privacy by design have been introduced. These new solutions involve comprehensive privilege management allowing organizations to restrict user access to their system, automatic anonymization of video to protect individual privacy, and securely collecting and managing evidence.

Cloud-based surveillance has seen new developments and new cloud-based video monitoring systems that make it easier for users to view the video live from anywhere, are secure, scalable, and easy to manage. Moreover, advancements in machine learning and rendering technologies have revolutionized video analytics in surveillance as well. Innovative solutions can combine unified and third-party analytics technologies to transform video into smart, actionable data. They improve overall security and operational efficiency, so users can learn about their environment and proactively react to any threats.

What were your key achievements in 2021?
Our key achievements were a unified platform for video surveillance, Access Control, and license plate recognition, and the following products:

  • Mission control is a decision management system that helps you understand unfolding events and quickly identify the best course of action. It simplifies the response coordination between stakeholders, speeding up incident resolution.
  • Clear ID is a self-service physical identity and access management (PIAM) system that strengthens your security policies while improving the flow of people within your organization. Unified with our access control system, Security Center
  • Synergis, this cloud-based solution can be quickly and easily deployed.
  • Security Center Restricted Security Area (RSA) Surveillance brings together different detection and tracking devices under a single visualization pane. Moving targets are automatically tracked on geographical maps and intuitively displayed so that security personnel can assess and respond to threats in less time.

Do you see opportunities in the regional markets with new markets opening up?
The Middle East and GCC have been important regions for Genetec, and even more so in the last decade as we have seen exponential growth in the physical security and cybersecurity fields. According to the 2020 Global Law and Order Report, the United Arab Emirates was ranked in the top ten countries in the world for security and personal safety. One of the driving forces behind the vigorous update of rules is the nation’s vision of becoming a Smart City that involves public safety as one of the key eight pillars.

Additionally, the report by Genetec on ‘Physical Security in the EMEA Region’ launched in April 2021, has given us clearer insights on how physical security teams in the region are leveraging technology to manage both their short-term and long-term needs and priorities.

This is all testament to the need for Genetec’s offering in the region, and we aim to continue growing in the region by expanding our key verticals and creating impactful partnerships.

According to you, which technologies will be in demand in 2022?
According to the Genetec EMEA Physical Security in 2021 survey, physical security specialists have embraced digitization and begun shifting their operations and data to the cloud, a substantially expanding trend for the approaching years. While this enhances data security, it still leaves them open to cyber-attacks and data breaches.

Following last year’s events, the research states that cybersecurity is more crucial than ever in the physical security industry, with decision-makers preferring to prioritize it moving forward. Given the boom in 5G and AI, these are both technologies projected to revolutionise the coming few years and largely affect the security sector in terms of better user experience, more detailed video analytics, and much more.

What will be your key focus areas for 2022?
As we continue to expand into the region, our main focus is working with key partners across various sectors, including oil & gas, cybersecurity, critical infrastructure, and entering into the banking and finance field as well.

Do you plan to enter new markets or add new products/applications to your portfolio in 2022?
We have just launched the industry’s first enclosure management solution that gives traffic managers and engineers the ability to remotely manage, monitor, and secure traffic enclosures. Using Cloud Link Roadrunner, an industry-specific NEMA TS2 (National Electrical Manufacturer Association) compliant hardware, combined with the latest in access management software, the new enclosure management solution replaces traditional mechanical locks and enables customers to know and control who, how, and when their remote enclosures are accessed.

By unifying enclosure management solutions and video surveillance, traffic operations staff can instantly verify an event without having to deploy crews and act promptly if needed. Likewise, access to the enclosures can be granted remotely and customized to the nature of the work to be done and the role of the contractor or employee.

GITEX

Video: Netscout Focuses on its Solutions That Provide Business Assurance

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In this video, Emad Fahmy, the Systems Engineering Manager at NETSCOUT, says his company combines service assurance, cybersecurity, and BI to help regional businesses:

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GITEX

GITEX Global 2022: Palo Alto Networks to Showcase its Cybersecurity Tech

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Tarek Abbas, the Director of Systems Engineering for Emerging Markets at Palo Alto Networks, says GITEX Global has always been a great platform to showcase innovative cybersecurity products and services

Which products and solutions will you be showcasing at the event?
Yes, we have a much bigger presence at GITEX Global 2022 this year to be able to showcase our leading cybersecurity technology. Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

What are your expectations from the event this year? 
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their security partner of choice.

What will be your theme of participation at GITEX? 
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? 
Yes, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event and delivering a Keynote at the GITEX Global Stage on Day 2 of the event. We will also run 6 different demo stations with live demos showcasing our leading cybersecurity platforms and services that are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. We will also run technical enablement sessions/workshops at different times during the week.

How have your regional strategies changed in recent months? 
Amid a time of geopolitical and economic uncertainty, the pandemic continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

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GITEX Global 2022: CrowdStrike Participates Under the Theme “Redefining XDR”

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Roland Daccache, the Systems Engineering Manager for META at CrowdStrike, says the company wants to connect with the event’s visitors, prospects, customers, and partners

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
This year we are excited to be participating in GITEX, with our local distributor Cyberknight, focusing on the theme of XDR and log management. We will be demonstrating our new platform modules, specifically identity protection, with so many customers looking forward to enhancing their Active Directory security posture, and we will also be showcasing our new capabilities in the threat intelligence space.

What are your expectations from the event this year?
GITEX is one of the largest exhibitions in the region, and with the world finally returning to some level of normality following the pandemic, we are thrilled to connect with the event visitors, prospects, customers, and partners, to listen to their pain points and discuss how CrowdStrike can help with all aspects of their cybersecurity aspirations.

What will be your theme of participation at GITEX?
Our theme for the year is “redefining XDR”. With a lot of buzz in the market around XDR, we are focused this year on bringing to our audience the value of XDR, the foundational elements of EDR, identity, and threat intelligence, and how all of these components weave together to protect the organizations’ bottom line.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
We already have two sessions scheduled at GITEX. I encourage all attendees to look them up in the event agenda and join us! We are running the CrowdStrike Adversary Universe World Tour in Dubai in the same week in the evening, as part of our 28 cities tour across EMEA – an example of the many activities planned in Dubai and the region for the year.

How have your regional strategies changed in recent months?
We have listened to the pain points of organizations in the Middle East, and taken initiative to significantly expand our workforce regionally, to help us serve more clients in the areas of EDR, XDR, identity protection, log management, and threat intelligence. On a global scale, we have also introduced many new modules and capabilities and acquired an external attack surface management solution to help our customers reduce their digital risk exposure.

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