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ESET Announces New Brand Positioning

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ESET has announced its new branding with the tagline ‘Progress. Protected’. This new brand proposition will be supported with a fully integrated campaign which will be executed throughout 2022. With digital, video, print, and Out-of-Home (OOH) advertising, ESET will celebrate progress within technology by spotlighting a number of fascinating thought leaders across a range of fields, who will provide their own inspiring insights on what progress in technology means to them and how it’s helping to change the world for the better.

This new brand positioning was inspired by the insight that while the power of human ideas remains the leading catalyst for the world’s progression today, progress is advanced via the connectivity provided by technology, which needs protecting. Human and technological progress is now more vulnerable than ever to attack, and ESET is positioned to protect the continued advancement of this innovation through the provision of its industry-leading security software and services.

ESET is introducing the concept of Progress. Protected in a series of high-level brand films shot by Academy Award-nominated documentary filmmaker Hubert Davies, in which leaders in science, education, innovation, and space exploration discuss progress from their specialist point of view. These thought leaders’ insights will be brought to life with powerful, bespoke illustrations created by four top-class artists: John Tomac, Jun Cen, Marcellus Hall, and Bruno Mangyoku, and executed through digital, print, and OOH advertising.

ESET will celebrate these champions of progress in their own fields, who have been carefully selected by ESET as they show the power of human progress:

  • Chris Hadfield, astronaut, engineer, pilot, and author of four international bestsellers– for his work in promoting technological progress and innovation via collaboration, and his unique perspective on our world.
  • Dr. Mimi Ito, cultural anthropologist, Director of the Connected Learning Lab at the University of California, Irvine – for her research into and promotion of youth enablement in technology for a safe and progressive future.
  • Dr. Ayana Elizabeth Johnson, marine biologist, co-founder of the non-profit think tank Urban Ocean Lab, co-founder of the climate initiative The All We Can Save Project and co-creator of the podcast How to Save a Planet – for her work in ocean conservation and raising awareness of climate solutions to secure the future of our planet.
  • Steven Johnson, author of thirteen books focusing on the intersection of science, technology and personal experience, and host of the PBS/BBC series How We Got To Now and Extra Life – for his research into the history of transformative ideas and the role diversity plays in creating the most innovative solutions for the present and future.

“The world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancement of our society,” explains Richard Marko, CEO of ESET. “Most of the time, technology does just what it is supposed to, but to ensure continued progress in the digital age, we need someone to question what’s going on in the background I believe that is an important task for our company, as to protect technology means to protect progress itself.”

“If we imagine for a moment, losing the contributions to our progress and future made by our “Champions” and other everyday heroes, it becomes clear exactly what is at stake That is why ESET places great importance on the technology, research, and corporate responsibility initiatives that we pursue with our colleagues, customers, partners and the communities in which we operate,” adds Marko. “Through this new brand positioning, and raising awareness of it through an integrated campaign, we hope to demonstrate ESET’s investment and passion for progress through technology.”

Cyber Security

New Hacktivism Model Trends Worldwide

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Check Point Research (CPR) outlines a new model of hacktivism now trending worldwide. Five characteristics mark today’s form of hacktivism, according to researchers: political ideology, leadership hierarchy, formal recruiting, advanced tools, and public relations. CPR gives the hacktivist group Killnet an example of the latest model, detailing its attacks by country and attack timeline. CPR warns that hacktivism that originates in conflict-related geographies has the potential to scale worldwide.

  • Before, hacktivism was mostly focused on a few individuals carrying small-scale DDoS and defacement attacks
  • Now, hacktivism is better organized, structured, and sophisticated
  • CPR believes the new model of hacktivism began in conflict areas in the Middle East and Eastern Europe and proliferated to other areas during 2022

Check Point Research outlines a new model of hacktivism now trending worldwide. The hacktivism of the new model is better organized, structured and sophisticated, compared to the past. Hacktivist groups no longer consist of a few random individuals who carry out small DDoS or defacement attacks on low-tier websites. These are coordinated organizations with distinct characteristics previously unseen.

Key Characteristics:

  • Consistent political ideology (manifestos and/or sets of rules)
  • Hierarchy of leadership (Smaller groups relay attack orders to “commanders)
  • Formal recruitment process (Based on minimum requirements)
  • Tools that the groups provide to their members (Advanced tools for notoriety)
  • Robust public relations functions (Presences on major websites)

Why now?
CPR suspects the shift in the hacktivism model began roughly two years ago, with several hacktivist groups like Hackers of Savior, Black Shadow, and Moses Staff that focused exclusively on attacking Israel. CPR believes the Russian-Ukrainian war has proliferated the new model of hacktivism significantly. For example, The IT Army of Ukraine was publicly mobilized by the Ukrainian government to attack Russia. The new hacktivism also saw groups that supported the Russian geopolitical narrative, with groups like Killnet, Xaknet, From Russia with Love (FRwL), NoName057(16), and more.


Case Study: Killnet, from East to West
In April of this year, the group completely shifted its focus to support Russian geopolitical interests all over the world. The group claimed to have executed more than 550 attacks, between late February and September. Only 45 of them were against Ukraine, less than 10% of the total number of attacks.

  1. March: the group executed a DDoS attack on Bradley International Airport in Connecticut (US)
  2. April: websites belonging to the Romanian Government, such as the Ministry of Defense, Border Police, National Railway Transport Company and a commercial bank, were rendered unreachable for several hours.
  3. May: massive DDOS attacks were executed against two major EU countries, Germany and Italy
  4. June: Two very significant waves of attacks were executed against Lithuania and Norway in response to severe geopolitical developments between those countries and Russia
  5. July: Killnet focused their efforts on Poland and caused several government websites to be unavailable.
  6. August: Cyber-attacks were deployed on Latvia, Estonia and USA institutions
  7. September: the group targeted Asia for the first time and focused its efforts on Japan, due to Japan’s support for Ukraine

Sergey Shykevich, Threat Intelligence Group Manager at Check Point Software, said, “Hacktivism now has a whole new meaning. Before, the term meant a few random folks launching small DDoS attacks. Hacktivism is no longer just about social groups with fluid agendas. Now, hacktivism is better organized, structured and more sophisticated. I believe everything changed within the past year, especially with the start of the Ukraine-Russia war.”

“There are some key characteristics that mark the new model of hacktivism, including a consistent political ideology, a clear hierarchy of leadership, formal recruiting processes, sophisticated tool set, and robust PR capabilities. Though the change began in specific conflict-related geographical regions, it has now spread west and even further. Major corporations and governments in Europe and the US are being heavily targeted by this emerging type of hacktivism. All this allows the new hacktivism groups to be mobilized to governmental narratives and achieve strategic and broad-based goals with higher success levels – and much wider public impact – than ever before,” he said.

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Cyber Security

Kaspersky Industrial Cybersecurity Now Delivers EDR

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With new EDR functionality in Kaspersky Industrial CyberSecurity, customers can now gain instant visibility on operational technology (OT) security incidents and run response actions. The solution also helps reveal hidden weaknesses in networks, be it vulnerabilities, misconfigurations, or incompliance with policies and regulations. With the new features of active polling and a physical topology map, organizations can see even more of the assets in their OT network and how they interconnect. These new capabilities and the deeper integration of Kaspersky Industrial CyberSecurity for Nodes and Kaspersky Industrial CyberSecurity for Networks greatly enhance the OT visibility and control, compliance, and threat protection.

IT and OT convergence bring a growing number of connections, equipment, and services to industrial organizations. Maintaining control, availability, security, and compliance will require a new generation of dedicated cybersecurity solutions. According to IDC Worldwide IT/OT Convergence 2022 Predictions, by 2024, 30% of industrial enterprises will incorporate centralized security management tools to bridge the IT/OT gap. The renewed Kaspersky Industrial CyberSecurity platform comes alongside this trend.

With EDR in Kaspersky Industrial CyberSecurity for Nodes, a cybersecurity team can track malicious activity, analyze the root cause through attack spread path visualization, and run response actions on SCADA computers and operator workstations. The product provides a wide range of response actions that do not impact the industrial process unless there is explicit operator intervention, including quarantining or removing a malicious object, prohibition running a malicious process in the future, and so on. To ensure the threat does not spread to other machines, security specialists can create indicators of compromise (IoCs) or artifacts to indicate a system has been breached and run a cross-endpoint response based on these IoCs.

The EDR functionality is delivered as part of KICS for Nodes without the need to install additional hardware. It works on any operating system, including Windows XP, and is optimal for industrial networks as it doesn’t overload them with traffic and has no impact on ICS hosts. On top of this, it doesn’t require any specific skills from IT or OT security administrators.

With Kaspersky Industrial CyberSecurity for Networks, customers can implement a risk-oriented approach to cybersecurity. The product can now detect weaknesses that can potentially put OT integrity at risk or cause technology process disruption. The areas covered include vulnerable network architecture (access to external networks, lack of segmentation, multi-homed devices); weak host security settings (open ports, lack of authorization, disabled firewalls); obsolete, vulnerable, unwanted, unencrypted protocols, and anomalies in network protocols; outdated OS; unauthorized devices; and vulnerabilities in the PLCs. All risks are scored for severity in the management console, so security teams can focus on the most critical ones first.

The updated Kaspersky Industrial CyberSecurity for Nodes is able to automatically audit OT hosts or a group of hosts for vulnerabilities in the software, misconfigurations, and compliance with local or international regulations and corporate policies. The product uses open vulnerability and assessment language (OVAL) content to assess hosts. By default, the product provides a SCADA vulnerability database from Kaspersky ICS-CERT in OVAL format. Any OVAL database can be used, be it the NIST, CIS, or other regulations or custom samples.

Network and device visibility is enhanced thanks to active polling and the industrial network physical topology map in Kaspersky Industrial CyberSecurity for Networks. Active polling helps to identify assets in OT systems and their configuration, while a topology map visualizes the network architecture: how assets are physically connected and communicate with each other. With this data, OT operators or security teams can quickly understand elements such as where in the network a problem occurs and to what physical object in the production area it refers, allowing them to fix it faster.

Kaspersky Industrial CyberSecurity for Nodes also gives OT security experts a portable USB scanner to use on machines for which policies restrict the installation of any software, including cybersecurity products. These can be old endpoints with outdated software or those that are too critical to install something on them. Another use case is subcontractors’ equipment, which they may use inside the customer’s OT network. OT security specialists can use a simple USB flash drive to download the scanner from KICS for Nodes and then use it to scan the isolated machine. The scanner doesn’t install anything on the machine but provides information about any threats found on it, so security teams can plan the necessary actions.

As a platform, Kaspersky Industrial CyberSecurity also ensures native integration of all its components, including KICS for Nodes for Windows and Linux, KICS for Networks, and orchestration through a single management platform. Deeper integration of KICS for Nodes and KICS for Networks enables network alerts enriched with data about a host, its processes, and under which user it was launched. IT/OT security teams, SOC analysts, and SCADA operators now have more visibility over suspicious actions as a result and can make informed decisions about response actions.

“With this update, we are empowering our customers with a risk-oriented and compliance-oriented OT security management platform. Kaspersky Industrial CyberSecurity shines the light on incidents and hidden vulnerabilities, misconfigurations, and other weaknesses to minimize the risk of disruption to critical industrial processes. Along with corporate cybersecurity products, Kaspersky Industrial Cybersecurity is a crucial element of the ecosystem for industrial organizations to protect their assets from any threat vector, whether it exploits IT or OT. And through the native integration of all components in the ecosystem, and with a single management platform, we are gradually implementing the extended detection and response (XDR) concept for industrial cybersecurity in our portfolio,” commented Andrey Strelkov, Senior Product Manager at Kaspersky.

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Cyber Security

Global Cyber Security Revenue to Reach $334 Billion in 2026: GlobalData

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Cyber security has emerged as a top priority for organizations and consumers alike, especially following the spread of the COVID-19 pandemic, which led to new ways of living and working with a huge reliance on digital infrastructure that remains vulnerable to cyberattacks. Against this backdrop, the global cyber security revenue is expected to register a compound annual growth rate (CAGR) of 8.7% from $220 billion in 2021 to $334 billion in 2026, forecasts GlobalData, a leading data, and analytics company.

The surge in the volume and sophistication of cyber-attacks across organizations is expected to favor the enterprise cyber security market revenue growth over the forecast period. Madhumita Chaudhary, Practice Head at GlobalData, comments: “Despite the continued investments and growth in the cyber security space, the frequency of attacks and breaches have shown no signs of abatement. More than billions of records containing critical information were compromised since the pandemic. As such, enterprise cyber security will continue to dominate the overall cyber security demand in terms of market share, capturing a sizeable revenue share exceeding 90% in 2021.”

GlobalData’s latest report, “Cyber Security Market Size, Share and Trends Analysis Report by Type (Enterprise, Consumer), Product (Security Consulting, Managed Service Providers, Identity and Access Management), Vertical, Enterprise Size, Region, and Segment Forecasts, 2021-2026,” reveals that the consumer cyber security market too will register a healthy CAGR, exceeding 10% during 2021-2026. Chaudhary explains: “The rapid emergence of connected devices and associated security risks with no baseline security upgrades will favor the segment growth over the forecast period.”

In addition to the rising frequency of attacks, ransomware is also gaining prominence, and has been used in several high-profile attacks. It is the most concerning type of cyberattack for business leaders. Chaudhary continues: “Cyber security should be at the forefront of all digital transformation strategies. A lapse in focus could mean hefty repercussions in form of accelerated ransomware attacks.”

Asia-Pacific (APAC) is more vulnerable to cyber threats owing to the critical infrastructure and growing financial sector in the region. Furthermore, an increase in digital transformation initiatives, penetration of internet connectivity, and susceptibility stemming from IoT connectivity is likely to increase the adoption of cyber security solutions.

Chaudhary concludes: “Emerging countries in the APAC region like India, Singapore, Japan, Australia, the Philippines, Thailand, and Taiwan are facing increasing cyber-crimes in terms of ransomware, phishing, and network attacks, and are projected to witness strong demand for cyber security products & services.”

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