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Entrust Signs Up CyberKnight as New Distributor for the Middle East Region

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Entrust has announced its new distribution partnership with CyberKnight to address compliance and simplify cyber threat management. In line with evolving regional compliance regulations and standards, Entrust’s new partnership with CyberKnight as its newest regional distributor will see the two companies jointly build solutions for the Middle East market that achieve the highest standards of cyber security.

Entrust and CyberKnight are strategically aligned on their security vision with a ‘Zero Trust’ philosophy at its core. With the aim of increasing access to the highest standards of security for Middle East customers, Entrust’s new partnership with CyberKnight will further enable the delivery of digital security solutions to customers, by tapping into CyberKnight’s local network to offer advice, education, expertise, and confidence.

“Digital transformation in the Middle East continues to evolve at a phenomenal pace, especially as the demands of the past two years called for a rapid implementation of cloud-based systems to manage the unprecedented shift to remote workforces,” said Scott Kemish, Global Vice President Channel Sales, Entrust. “In order to support local customers championing cloud adoption while meeting the requirements of local compliance regulations, as well as protecting themselves against an all-time-high of cybercrime, we have entered a stage of channel development that requires our channel distribution partners to stand up and make a difference; CyberKnight has all of the right attributes that we are looking for in the market.”

“Our partnership with CyberKnight further cements our commitment to the region, and we look forward to helping more customers transform their digital security in line with the requirements of this new age,” Scott continued. Over the last two years, the rapid adoption of cloud solutions to enable remote working resulted in an increase in cybercrime globally, as it provided cybercriminals more opportunities to target victims at home. Cybercrime is set to cost the global economy $10.5 trillion annually by 2025. And industry research reveals that, in the UAE, the average cost of remediating a ransomware attack is over $500,000.

“The pandemic has reminded us that cybercriminals are constantly fine-tuning their skills and techniques. If we do not help our customers do the same, then they will be playing catch-up,” said Avinash Advani, Founder & CEO of CyberKnight. “Our partnership with Entrust as our newest vendor will enable us to continue helping customers fill the existing gap between their digital transformation efforts, and their security posture by securing their digital ecosystems as well as supporting them with their zero-trust security journey. We are very excited about working with them to further support our local customers across the region.

Entrust’s certificate solutions, PKI, identity and access management, encryption key management and hardware security modules are available to local customers through the partnership. Later this year, Entrust will join CyberKnight’s annual roadshow, set to take place in November 2022.

Channel Talk

CPX Holding and Spire Solutions to Collaborate in Improving Organisations’ Cyber Maturity

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CPX Holding, a UAE-based leading provider of digital-first cybersecurity solutions and services, and Spire Solutions, a leading cybersecurity solution provider and value-added distributor in the Middle East and Africa, have signed a memorandum of understanding to collaborate in assisting organizations along their digital transformation journeys. The memorandum was signed at an event in Abu Dhabi attended by Khaled Al Melhi, CEO of CPX; Sanjeev Walia, Founder and President of Spire Solutions; and other senior members of both companies.

The memorandum comes at a time when cyber-attacks in the region are both increasing in frequency and becoming more costly for organizations. In parallel, 45% of organizations recently surveyed by IDC in the Middle East, Turkey, and Africa region said they are now embedding security into the planning, initiation, and assessment phases of all new business initiatives.

In this environment, CPX and Spire Solutions will review the next wave of technologies that can accelerate organizations’ digital transformation journeys. This will include pioneering new strategies that governments and enterprises can use to protect their business-critical assets while contributing to best practices across the region. Such efforts will ultimately help organizations unlock business value and drive growth with peace of mind.

Khaled Al Melhi, CEO of CPX, said, “As governments and businesses race to maintain their competitive advantage by adopting new technologies, they are also being exposed to more sophisticated cyber threats. Together with our strategic partners, we must look to augmenting security policies with always-on protection to instill trust for our clients but also for the wider cybersecurity ecosystem.”

Sanjeev Walia, Founder and President of Spire Solutions noted, “The UAE’s National Cybersecurity Strategy (NCSS) envisions the creation of a safe and resilient cyber infrastructure that enables citizens to fulfill their aspirations and empowers businesses to thrive. We are honored to partner with CPX, a leading enabler of achieving this national vision, by offering our resources in the field of cybersecurity strategies and frameworks, introducing solutions from leading technology partners, and helping build capacity.”

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Channel Talk

Kaspersky Upgrades its Partner Program for MSPs

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Kaspersky United partner program now offers a revised rebate system, extended training courses, and more rewards for managed service providers (MSPs). The rebates become more transparent and predictable and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe.

MSPs now also receive higher rebates and simpler status progression from registered to platinum. The innovations come in alignment with Kaspersky’s channel strategy for enhanced partner education and support, a strong focus on enterprise products and on MSPs.

The pandemic and post-pandemic period stimulated channel sales growth and increased customer demands for cloud, security, and managed services. A global MSP survey confirmed that four out of five (81%) service providers reported an increase in their client base since 2019. With new tasks and increasing competitiveness in the market, vendor support can become that crucial element that partners need for their business.

In this context, Kaspersky continues to deliver important improvements to its partner program. Within the current update, monetary benefits are more aligned with the reseller’s own goals. Monetary rewards become available for more products, services, and premium support included in the Kaspersky price list. This allows IT providers to earn more through selling a wide range of offerings. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels.

The rate also depends on which solution the sold product belongs to the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target. A partner can be more flexible in its priorities and sell any mix of products – they all are accounted for in one target.

Updates in education help IT providers become savvier in the Kaspersky portfolio and its new products, deploy and provide high-profile customer support. They include the revamped onboarding program for MSPs that simplifies status acquisition, as well as new profound product courses including Kaspersky Managed Detection and Response, and Kaspersky Secure Remote Workspace.

For pre-sales and tech support experts, Kaspersky Industrial CyberSecurity and Kaspersky EDR Optimum technical courses with hands-on labs are now available within authorized training centers. The number of such centers for specialized technical education also increases globally, with two new already opened in the Middle East and Africa and a few more to be opened in APAC, Europe, Latin America, and Africa by the end of 2022.

Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity, and many more.

To help MSPs advance through from registered to silver, gold, and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. It means that a partner’s sales of subscriptions multiply five times allowing them to reach the target for the next status.

“With this update, we were keen to make the scheme of monetary benefits as simple as possible: a partner sells something according to their priorities – we count it. Rewards should encourage existing partners to expand their sales focus and look more towards the enterprise market, including products from the Optimum and Expert Security portfolios. The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities. We continue investing heavily in our channel and rely on our partners for Kaspersky’s business development,” comments Ivan Tolok, Head of Channel at Kaspersky.

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Channel Talk

ColorTokens Announces Partnership with FVC

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ColorTokens has announced that it has partnered with FVC, a market-leading provider of tangible solutions across essential areas of enterprise computing: unified communications, unified collaboration, audio-visual, infrastructure, and information security in the Middle East. The partnership between FVC and ColorTokens offers comprehensive Zero Trust cybersecurity solutions, leveraging ColorTokens’ Xtended ZeroTrust Platform, which includes Xshield for Workload Visibility and MicrosegmentationXprotect for Endpoint and Host Protection, and Xassure for Zero Trust as a Service. The partnership helps security teams proactively protect endpoints, and contain and respond to zero-day attacks while seamlessly integrating with existing security tools.

And will also help organizations in the region achieve the strongest security for their data and be compliant with the national laws on data residency. Through its award-winning solutions, ColorTokens simplifies, accelerates, and automates security operations to defend against attacks on data centers, hybrid models, cloud-based applications, dynamic applications, endpoints, individual users, devices, and more. The ColorTokens Xtended ZeroTrust Platform provides real-time visualization and segmentation across the entire IT infrastructure, ensuring business resiliency to cyber threats across hybrid networks and edge while enabling operational flexibility.

“Enterprises are adopting multi-cloud strategies, with an increased focus on dynamic microservices driven by the rapid digitalization to build modern businesses. Zero Trust is a significant departure from a traditional security mindset that can prevent sophisticated attacks that don’t stop at the point of breach, they move laterally across networks to reach targeted data and assets,” said Nader Baghdadi, Senior Regional Director, ColorTokens. “We are thrilled to be joining forces with FVC, their extensive technology capabilities and market expertise combined with our cutting-edge solutions can enable us to successfully empower organizations in their Zero Trust journeys.”

“ColorTokens has a fantastic Zero Trust Platform. The industry’s only integrated Micro-segmentation and ZTNA platform enable today’s modern enterprises with instant workload visibility and automated and dynamic policy enforcement. It is an excellent security solution that divides a network into isolated segments so businesses can visualize, monitor, and control traffic. We take pride in its addition to our product portfolio,” said Prakash Krishnamurthy, Chief Sales Officer, FVC

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