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How Deepfakes Attack Business and How to Combat Them

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Recently, the FBI announced that more companies have been reporting people applying to jobs using deepfakes. Imposters use video, images, recordings, and stolen identities pretending to be someone else to get a remote IT position. This may sound like a joke, but hiring a deepfake can lead to serious problems when a fake employee gets access to sensitive corporate information and customer data. This may pose a threat to a company’s data security, and in an event of a breach, the company likely won’t have a chance to bring the fraudster to justice.

The case mentioned above is not the only way scammers use deepfakes to take advantage of a business. As technology evolves, adversaries can use this new method to cheat biometric tests used by banks and cryptocurrency exchanges to verify users’ identities for money laundering. According to the Sensity report, nine of the top 10 Know Your Customer (KYC) vendors were highly vulnerable to deepfake attacks.

Deepfakes are also used for spear or targeted phishing. Adversaries can mimic a company’s executives to gain a person’s trust and trick them into turning over sensitive data, money, or access to the organization’s infrastructure. In one case, criminals managed to get $35 million forging the voice of a company’s director.

“Understanding the danger is half the battle. Educate your employees and let them know about the new fraudulent methods. A high-quality deepfake requires a lot of expertise and effort, while fakes used for scams or synchronous interaction during an interview would probably be low-quality” – says Vladislav Tushkanov, lead data scientist at Kaspersky. “Among signs of a deepfake, there are unnatural lip movements, poorly rendered hair, mismatched face shapes, little to no blinking, skin color mismatches, errors in the rendering of clothes, or a hand passing over the face. However, an adversary may intentionally lower the video quality to hide these artifacts. To minimize the chance of hiring a fake employee, break job interviews into several stages involving not only HR managers but also people who will be working with a new employee. This will increase the chances of spotting anything unusual.”

Technologies are also good helpers in combating deepfakes. A reliable cybersecurity solution will ensure support if a high-quality deepfake convinces an employee to download malicious files or programs or to visit any suspicious links or phishing websites. The anti-fraud solution that provides user behavioral analysis and financial transaction monitoring may be a good option for companies using KYC, providing an additional layer of protection.

Artificial Intelligence

How AI is Reinventing Cybersecurity for the Automotive Industry

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Written by Alain Penel, VP of Middle East, CIS & Turkey at Fortinet (more…)

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Cyber Security

Positive Technologies Study Reveals Successful Cyberattacks Nett 5X Profits

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Positive Technologies has released a study on the dark web market, analysing prices for illegal cybersecurity services and products, as well as the costs incurred by cybercriminals to carry out attacks. The most expensive type of malware is ransomware, with a median cost of $7,500. Zero-day exploits are particularly valuable, often being sold for millions of dollars. However, the net profit from a successful cyberattack can be five times the cost of organizing it.

Experts estimate that performing a popular phishing attack involving ransomware costs novice cybercriminals at least $20,000. First, hackers rent dedicated servers, subscribe to VPN services, and acquire other tools to build a secure and anonymous IT infrastructure to manage the attack. Attackers also need to acquire the source code of malicious software or subscribe to ready-to-use malware, as well as tools for infiltrating the victim’s system and evading detection by security measures. Moreover, cybercriminals can consult with seasoned experts, purchase access to targeted infrastructures and company data, and escalate privileges within a compromised system. Products and tools are readily available for purchase on the dark web, catering to beginners. The darknet also offers leaked malware along with detailed instructions, making it easier for novice cybercriminals to carry out attacks.

Malware is one of the primary tools in a hacker’s arsenal, with 53% of malware-related ads focused on sales. In 19% of all posts, infostealers designed to steal data are offered. Crypters and code obfuscation tools, used to help attackers hide malware from security tools, are featured in 17% of cases. Additionally, loaders are mentioned in 16% of ads. The median cost of these types of malware stands at $400, $70, and $500, respectively. The most expensive malware is ransomware: its median cost is $7,500, with some offers reaching up to $320,000. Ransomware is primarily distributed through affiliate programs, known as Ransomware-as-a-Service (RaaS), where participants in an attack typically receive 70–90% of the ransom. To become a partner, a criminal must make a contribution of 0.05 Bitcoin (approximately $5,000) and have a solid reputation on the dark web.

Another popular attack tool is exploits: 69% of exploit-related ads focus on sales, with zero-day vulnerability posts accounting for 32% of them. In 31% of cases, the cost of exploits exceeds $20,000 and can reach several million dollars. Access to corporate networks is relatively inexpensive, with 72% of such ads focused on sales, and 62% of them priced at under a thousand dollars. Among cybercriminal services, hacks are the most popular option, accounting for 49% of reports. For example, the price for compromising a personal email account starts at $100, while the cost for a corporate account begins at $200.

Dmitry Streltsov, Threat Analyst at Positive Technologies, says, “On dark web marketplaces, prices are typically determined in one of two ways: either sellers set a fixed price, or auctions are held. Auctions are often used for exclusive items, such as zero-day exploits. The platforms facilitating these deals also generate revenue, often through their own escrow services, which hold the buyer’s funds temporarily until the product or service is confirmed as delivered. On many platforms, these escrow services are managed by either administrators or trusted users with strong reputations. In return, they earn at least 4% of the transaction amount, with the forums setting the rates.”

Considering the cost of tools and services on the dark web, along with the median ransom amount, cybercriminals can achieve a net profit of $100,000–$130,000 from a successful attack—five times the cost of their preparation. For a company, such an incident can result not only in ransom costs but also in massive financial losses due to disrupted business processes. For example, in 2024, due to a ransomware attack, servers of CDK Global were down for two weeks. The company paid cybercriminals $25 million, while the financial losses of dealers due to system downtime exceeded $600 million.

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Expert Speak

What the Bybit Hack Reveals About the Future of Crypto Security

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Written by Oded Vanunu, Chief Technologist & Head of Product Vulnerability Research at Check Point (more…)

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