Channel Talk
Kaspersky Upgrades its Partner Program for MSPs

Kaspersky United partner program now offers a revised rebate system, extended training courses, and more rewards for managed service providers (MSPs). The rebates become more transparent and predictable and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe.
MSPs now also receive higher rebates and simpler status progression from registered to platinum. The innovations come in alignment with Kaspersky’s channel strategy for enhanced partner education and support, a strong focus on enterprise products and on MSPs.
The pandemic and post-pandemic period stimulated channel sales growth and increased customer demands for cloud, security, and managed services. A global MSP survey confirmed that four out of five (81%) service providers reported an increase in their client base since 2019. With new tasks and increasing competitiveness in the market, vendor support can become that crucial element that partners need for their business.
In this context, Kaspersky continues to deliver important improvements to its partner program. Within the current update, monetary benefits are more aligned with the reseller’s own goals. Monetary rewards become available for more products, services, and premium support included in the Kaspersky price list. This allows IT providers to earn more through selling a wide range of offerings. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels.
The rate also depends on which solution the sold product belongs to the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target. A partner can be more flexible in its priorities and sell any mix of products – they all are accounted for in one target.
Updates in education help IT providers become savvier in the Kaspersky portfolio and its new products, deploy and provide high-profile customer support. They include the revamped onboarding program for MSPs that simplifies status acquisition, as well as new profound product courses including Kaspersky Managed Detection and Response, and Kaspersky Secure Remote Workspace.
For pre-sales and tech support experts, Kaspersky Industrial CyberSecurity and Kaspersky EDR Optimum technical courses with hands-on labs are now available within authorized training centers. The number of such centers for specialized technical education also increases globally, with two new already opened in the Middle East and Africa and a few more to be opened in APAC, Europe, Latin America, and Africa by the end of 2022.
Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity, and many more.
To help MSPs advance through from registered to silver, gold, and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. It means that a partner’s sales of subscriptions multiply five times allowing them to reach the target for the next status.
“With this update, we were keen to make the scheme of monetary benefits as simple as possible: a partner sells something according to their priorities – we count it. Rewards should encourage existing partners to expand their sales focus and look more towards the enterprise market, including products from the Optimum and Expert Security portfolios. The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities. We continue investing heavily in our channel and rely on our partners for Kaspersky’s business development,” comments Ivan Tolok, Head of Channel at Kaspersky.
Africa Focus
CyberKnight Appoints Regional Sales Director for CEWA

CyberKnight has announced its strategic expansion into the Central, East, and West Africa (CEWA) region, reflecting its commitment to extending cybersecurity expertise and building resilient ecosystems across emerging markets. As part of this regional growth, CyberKnight has appointed Yaadhna Singh Gounden as the Regional Sales Director, CEWA & IOI (Indian Ocean Islands), to support enterprises and government organizations across CEWA to embrace the Zero Trust Security model, helping to safeguard critical assets and meet complex compliance mandates.
With over 17 years of extensive experience in cybersecurity and IT Distribution, Yaadhna brings a wealth of expertise in managing customer and partner relationships and driving business development across the African region. With the CEWA expansion, CyberKnight continues its focus on capacity building, offering advanced cybersecurity technologies and expertise that empower enterprises to tackle evolving threats. The company will leverage its extensive portfolio of Zero Trust solutions, combined with Yaadhna’s leadership, to deliver actionable strategies that enhance regional cyber defences.
“CEWA expansion with the regional key hire marks an important milestone for CyberKnight. This market is witnessing rapid digital adoption and an increasing focus on cybersecurity resilience. CyberKnight’s expansion seeks to address the rising need for advanced solutions and expertise to help enterprises and governments in the region secure their digital ecosystems. Our goal is to bring effective and pragmatic cybersecurity strategies along with Zero Trust Security framework while addressing region-specific challenges,” commented Avinash Advani, Founder and CEO at CyberKnight.
“Joining CyberKnight during such a pivotal time is an exciting opportunity. The challenges in CEWA’s cybersecurity landscape demand tailored approaches. My focus will be on fostering trust, strengthening partnerships, and ensuring that our solutions not only protect but enable businesses to thrive in an increasingly digital world. I look forward to collaborating with our customers and partners while helping CyberKnight deliver on its mission to expand Zero Trust Security across emerging markets,” commented Yaadhna Singh Gounden, Regional Sales Director, CEWA & IOI.
Channel Talk
Evanssion Partners With HackerOne to Bring Human-Powered Security to the Middle East

Evanssion has announced its partnership with HackerOne to increase the adoption of the bug bounty, Pentest, and vulnerability disclosure programs across Middle Eastern enterprises. Customers can now leverage human ingenuity to pinpoint the most critical security flaws across their attack surfaces to get ahead of cybercriminals. A recent report highlights an unprecedented surge in cyberattacks across the Middle East, with a 17% increase in 2023, especially targeting critical sectors like finance, energy, and government.
As the region experiences rapid digital transformation, organizations are becoming prime targets for ransomware attacks and sensitive data breaches. Human-powered security platforms, such as HackerOne, leverage the skills of ethical hackers worldwide to offer proactive vulnerability detection that is 35% more cost-effective compared to traditional vulnerability management methods.
HackerOne is a leading provider of human-powered security solutions, with 61% of customers identifying more vulnerabilities when compared with traditional vendors. 22.75% of valid vulnerabilities surfaced in a bug bounty are high or critical, compared to less than 1% found by automated scanners, and 18% of its Pentest findings rated as high or critical severity—nearly double the industry average, demonstrating HackerOne’s exceptional ability to identify and address serious security risks.
“At Evanssion, we remain focused on enabling enterprises to enhance their cybersecurity strategies, and our partnership with HackerOne is both strategic and timely. With our deep regional expertise paired with HackerOne’s global leadership in Human-Powered Security, we are excited to be able to provide substantial value to our partners and customers in the Middle East,” said Navneeth Ramanan, COO of Evanssion.
“Evanssion’s customers across the Middle East can now easily access the creative insights of the global security researcher community to build their security resilience,” said John Addeo, VP of Partnership Sales at HackerOne. “Evanssion’s deep understanding of the region and its customers’ unique challenges makes it an ideal partner for HackerOne to extend our solutions to leading companies in the Middle East.”
Channel Talk
Green Circle and SearchInform Partner at GITEX Global 2024

Green Circle, a leading provider of managed security services, has announced a strategic partnership with SearchInform, a global cybersecurity solutions provider. The collaboration aims to enhance data security across the region by offering SearchInform’s Data Loss Prevention (DLP) solutions to Green Circle’s customers.
The partnership will empower Green Circle to deliver comprehensive protection against internal threats, such as data breaches and unauthorized access. SearchInform’s DLP solutions are specifically designed to address the unique security challenges faced by organizations in the region.
“SearchInform’s solution ensures protection against corporate fraud attempts, and intentional or accidental data leaks, along with monitoring employee activities, revealing idleness during work hours, cooperating with competitors, corporate equipment theft, and much more. Our clients have been feeling the need for such a comprehensive solution for a while. Now we are providing it. Also, with this solution integrated into our managed services, customers can achieve full compliance with key regulatory frameworks in the KSA, including the National Cybersecurity Authority’s Cybersecurity Controls, the Data Governance Maturity Guideline from the Communications, Space & Technology Commission, and the Personal Data Protection Law (PDPL) issued by the Saudi Data & Artificial Intelligence Authority (SDAIA),” said Mohammad Alkhudari, Green Circle CEO.
To cater to the specific needs of the Saudi market, SearchInform has enhanced its technology with additional security policies tailored for Saudi Arabia. These policies cover sensitive personal information, including IBAN numbers and Saudi ID details, as well as corporate infrastructure data. This ensures a more thorough analysis and detection of potential risks and suspicious activities.
“The Saudi market is a very fast-growing market in terms of data protection. We are confident that over the next year or two, this partnership will lead to significant business growth. As internal threats are on the rise, it is critical for companies to strengthen their defences. Our collaboration with Green Circle marks an important milestone in elevating the overall data protection standards of KSA organizations,” commented Sergey Ozhegov, SearchInform CEO.
Both companies believe that the comprehensive DLP solution, combined with Green Circle’s managed security services, will be a valuable asset for Saudi Arabian customers. The partnership will also address the critical shortage of cybersecurity professionals in the region by providing managed services for deployment, configuration, and administration.
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