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Kaspersky Upgrades its Partner Program for MSPs

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Kaspersky United partner program now offers a revised rebate system, extended training courses, and more rewards for managed service providers (MSPs). The rebates become more transparent and predictable and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe.

MSPs now also receive higher rebates and simpler status progression from registered to platinum. The innovations come in alignment with Kaspersky’s channel strategy for enhanced partner education and support, a strong focus on enterprise products and on MSPs.

The pandemic and post-pandemic period stimulated channel sales growth and increased customer demands for cloud, security, and managed services. A global MSP survey confirmed that four out of five (81%) service providers reported an increase in their client base since 2019. With new tasks and increasing competitiveness in the market, vendor support can become that crucial element that partners need for their business.

In this context, Kaspersky continues to deliver important improvements to its partner program. Within the current update, monetary benefits are more aligned with the reseller’s own goals. Monetary rewards become available for more products, services, and premium support included in the Kaspersky price list. This allows IT providers to earn more through selling a wide range of offerings. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels.

The rate also depends on which solution the sold product belongs to the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target. A partner can be more flexible in its priorities and sell any mix of products – they all are accounted for in one target.

Updates in education help IT providers become savvier in the Kaspersky portfolio and its new products, deploy and provide high-profile customer support. They include the revamped onboarding program for MSPs that simplifies status acquisition, as well as new profound product courses including Kaspersky Managed Detection and Response, and Kaspersky Secure Remote Workspace.

For pre-sales and tech support experts, Kaspersky Industrial CyberSecurity and Kaspersky EDR Optimum technical courses with hands-on labs are now available within authorized training centers. The number of such centers for specialized technical education also increases globally, with two new already opened in the Middle East and Africa and a few more to be opened in APAC, Europe, Latin America, and Africa by the end of 2022.

Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity, and many more.

To help MSPs advance through from registered to silver, gold, and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. It means that a partner’s sales of subscriptions multiply five times allowing them to reach the target for the next status.

“With this update, we were keen to make the scheme of monetary benefits as simple as possible: a partner sells something according to their priorities – we count it. Rewards should encourage existing partners to expand their sales focus and look more towards the enterprise market, including products from the Optimum and Expert Security portfolios. The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities. We continue investing heavily in our channel and rely on our partners for Kaspersky’s business development,” comments Ivan Tolok, Head of Channel at Kaspersky.

Channel Talk

NetWitness Signs Distribution Partnership with CyberKnight

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NetWitness today announced it is partnering with CyberKnight, to bring its extended detection and response (XDR) solutions to enterprises in the Middle East. “Together, NetWitness and CyberKnight will enable enterprise and government customers in the Middle East with fast detection and automatic response capabilities to combat today’s advanced cybersecurity threats,” the companies said.

The NetWitness Platform is an open XDR solution that enables security teams to detect, understand the full scope of a compromise, and automatically respond to security threats across modern IT infrastructures, accelerating threat detection and response. NetWitness delivers enhanced visibility across all capture points, including logs, network packets, net flow, endpoints, and computing platforms on-premise, in the cloud, or as a hybrid of the two. The NetWitness Platform applies threat intelligence as well as user and entity behavior analytics to detect, prioritize, investigate threats, and automate responses, improving the effectiveness and efficiency of security strategies.

“We are excited about this new partnership with NetWitness, as their modern approach to security will give customers in the Middle East an advantage in the battle against cyberattacks, ensuring unsurpassed visibility, smarter threat detection, and faster analytics — all on-premises. Hundreds of organizations in the Middle East are already using this robust platform, which easily integrates with the world’s most critical and widely deployed tools, as well as many specialized and industry-specific solutions,” commented Avinash Advani, CEO and Founder at CyberKnight.

“Keeping end users safe from ever-evolving cyberattacks requires forward-thinking and holistic approaches that enable security operations teams to stay ahead of such breaches. We are proud to continue our expansion in the region and offer enterprises our unparalleled XDR platform. We are thrilled about our partnership with CyberKnight, which allows us to leverage their regional coverage, channel breadth, deep-rooted customer relationships, and cybersecurity expertise to accelerate our growth,” added Motaz Al Mohamady, head of Channel Sales — Middle East, Turkey, and Africa, at NetWitness.

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Channel Talk

AmiViz Inks New Partnership with Intel 471

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AmiViz has announced that the company has entered into a new partnership with Intel 471, the premier provider of cyber threat intelligence for leading intelligence, security, and fraud teams across the globe. Intel 471 has been onboarded to the AmiViz B2B Platform and can be accessed by resellers through their mobile app.

Intel 471 delivers rich cybersecurity insights and reporting to provide its portfolio of companies with industry-leading cyber threat intelligence solutions.  Commenting on the new partnership, the COO of AmiViz, Ilyas Mohammed said, “We are glad to partner with Intel 471, and having them in our portfolio will greatly enhance our scope in the area of cybersecurity offerings.”

“Companies of all sizes are increasingly vulnerable to cybercrime, which can inflict considerable financial losses and other irreparable corporate damages. We are confident in the capabilities of Intel 471 that will be able to protect the enterprises and Government entities in the Middle East from today’s most prevalent cyber risks and threat insights,” Ilyas added.

The partnership with AmiViz will enable Intel 471 to roll out its channel program in the Middle East and help it to connect with a larger base of channel partners specializing in cybersecurity products and solutions on the marketplace.

“To deliver on Intel 471’s mission of providing our customers with premier cyber threat intelligence we of course rely on building and incorporating cutting-edge machine learning and technology into our solutions, but just as important is the human intelligence that helps better inform our data and provide richer insights,” said Richard Betts, general manager, Sales EMEA/APAC. “Through our partnership with AmiViz, we’re now able to provide this deep level of insight, reporting, and protection to companies in the Middle East region.”

Both companies will also work closely to enable channel partners on Intel 471. AmiViz will help conduct technical and sales workshops, support proof of concept, extend pre-sales, implementation, and first-line support to its partners across the region.

“Over the last decade, the Middle East has been home to some of the fastest-growing tech hubs in the world. Growth speed at this scale is certainly encouraging from an economic standpoint because some security solutions aren’t scaled in equal measure, it can leave businesses and enterprises vulnerable to cybercrime and threats,” said Abdulaziz Koujan, senior regional director, META. “Our partnership with AmiViz now provides these thriving hubs with a deeper and richer level of cyberthreat intelligence without inhibiting growth.”

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Channel Talk

Xage Partners with CyberKnight to Bring Zero Trust Cybersecurity for OT Environments

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Xage Security has today unveiled its expansion to secure and transform critical infrastructure operations throughout the Middle East. Xage has opened offices in Dubai, United Arab Emirates, and Riyadh, Saudi Arabia, while appointing Ray Kafity as Vice President to lead the regional team and spearhead the strategic expansion. To accelerate adoption across the Middle East, Xage has also partnered with Dubai-based CyberKnight.

“Cyber threats targeting operators in the Middle East are of international importance. Attacks on these companies don’t just have regional implications, they have ripple effects that affect economies globally,” said Duncan Greatwood, CEO of Xage Security. “The region’s oil and gas, renewable energy, utilities, chemical production, transportation, retail, and manufacturing enterprises have a heightened need for proactive cybersecurity measures. We’re confident that our expansion will accelerate the digital transformation of operators throughout the region while mitigating growing cyber threats.”

Ray Kafity joins Xage with more than 30 years of experience in enterprise technology and cybersecurity from companies such as Attivo Networks (acquired by SentinelOne), FireEye, Cisco Systems, and Blue Coat Systems. As Vice President, Kafity will spearhead the company’s Middle East, Turkey, Africa, and India expansion and manage Xage’s partnerships with CyberKnight and other leading partners. Xage will have a local team of experienced cybersecurity professionals in Saudi Arabia, the United Arab Emirates, and the State of Qatar to work with customers and partners across the region.

“CyberKnight has a long track record of implementing zero-trust security frameworks for IT and operations throughout the Middle East. This partnership will accelerate the adoption of the Xage Fabric, neutralizing many cyber threats to which critical infrastructure operators may currently be exposed,” the companies said.

“Operations across the globe are faced with securing their systems as the attack surface continues to expand. CyberKnight and Xage both believe that adopting zero trust approaches are the best, most effective way to cyber-harden the critical infrastructure sector,” said Avinash Advani, Founder, and CEO at CyberKnight. “Xage’s solutions enable this transition in complex environments while blocking attacks outright. We’re excited to partner with Xage and their team of experts to bring their products to customers across the region.”

“Xage has made tremendous progress in protecting critical infrastructure in North America and around the globe, with customers in industries spanning energy, utilities, manufacturing, chemicals, and more. Aramco Ventures was an early investor in Xage, participating in its Series A and B rounds, and Chevron invested in its Series B,” the company said.

“Xage has successfully helped critical industries introduce zero trust cybersecurity to their operations. They continue to innovate and bring powerful security solutions to their customers around the world,” said Frank Andrasco, Senior Investment Director at Aramco Ventures. “We’re thrilled to see their continued growth.”

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