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GITEX Global 2022: Tenable to Throw the Spotlight on its Continuous Exposure Management Platform

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Maher Jadallah, the Senior Director for the Middle East and North Africa at Tenable, says his company wants to show what constitutes the modern attack surface

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
At Tenable, we always look for opportunities to meet new and existing customers and partners while also networking with our peers. GITEX provides the perfect opportunity to do just that. We will be co-exhibiting with our partners, AmiViz from booth H1-A1 and Ingram Micro from booth H3-D30booth, with the team offering technical demonstrations of our continuous exposure management platform, including Tenable.io, Tenable.sc, Tenable.ot, Tenable.ad and Tenable Lumin.

What are your expectations from the event this year?
Tech shows, such as GITEX, allow us to have impactful conversations and discuss the most effective ways for organisations to navigate and reduce cyber risk in the digital era. We look forward to meeting and interacting with both existing and potential customers, catching up with our partners, and making new relationships with organisations whose security stance aligns with our own.

What will be your theme of participation at GITEX?
It’s an exciting time in Dubai as the region recovers post-Covid, with the UAE economy expanding strongly. Organisations are looking to invest in technology that will help them capitalise on opportunities and deliver increased functionality.

However, against this backdrop we’ve also seen a dramatic uptick in ransomware attacks, nation-state-sponsored threats, and a flood of new vulnerabilities that leave organisations exposed. From a security perspective, security teams need to be able to anticipate and defend against emerging threats and cyber attacks, whilst communicating those risks for decision support. We’re looking forward to the opportunity to help visitors to GITEX better understand and defend the modern attack surface.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
At GITEX 2022, we want to help organisations appreciate what constitutes the modern attack surface. Our team will be on hand to help visitors understand how they can focus their efforts to prevent likely attacks, and accurately communicate exposure risk to their business partners to improve performance cross-functionally. We will be offering demonstrations of our exposure management platform, including Tenable.io, Tenable.sc, Tenable.ot, Tenable.ad, and Tenable Lumin.

How have your regional strategies changed in recent months?
When we think of traditional network security, the goal is to fortify the perimeter to prevent threats outside of the network from getting in. However, the way we work today means this approach is no longer feasible. A reactive firefighting approach to cybersecurity puts defenders at a major disadvantage.

Instead, security executives and practitioners need to be able to translate technical asset, vulnerability, and threat data into clear business insights and actionable intelligence to make better decisions and ultimately prevent attacks.

GITEX

Video: Netscout Focuses on its Solutions That Provide Business Assurance

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In this video, Emad Fahmy, the Systems Engineering Manager at NETSCOUT, says his company combines service assurance, cybersecurity, and BI to help regional businesses:

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GITEX

Acronis Feted by UAE Cybersecurity Council at This Year’s GITEX

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Acronis has received top recognition from His Excellency Dr. Mohamed AlKuwaiti, Head of Cybersecurity, UAE Government for its role and contribution towards protecting businesses and organizations in the Middle East region. On behalf of the UAE Cybersecurity Council, H.E. Dr. Mohamed AlKuwaiti recognized Acronis’ commitment to delivering tailored cyber protection solutions that help local companies cost-effectively deal with emerging complex cyber threats.

Key insights from Acronis include:

  1. Acronis has tripled its investment at Gitex this year as part of its long-term strategy to boost awareness for cyber protection
  2. Acronis is expanding in the region – Dubai is filled with smart buildings, smart cars, and smart houses, but according to Acronis’s survey, only 25% of people in UAE admit to still not using any cyber protection.
  3. Cloud business registered 67% growth in the last quarter and is accelerating. Acronis expects to double its business in the region in 2023.
  4. Acronis’ flagship cloud solution is currently protecting more than 17K customers in MEA with 40% of its new partners joining in the last 18 months.
  5. Ransomware remains the #1 threat to organizations, projecting damages to exceed $30 billion by 2023.
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GITEX

GITEX Global 2022: Palo Alto Networks to Showcase its Cybersecurity Tech

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Tarek Abbas, the Director of Systems Engineering for Emerging Markets at Palo Alto Networks, says GITEX Global has always been a great platform to showcase innovative cybersecurity products and services

Which products and solutions will you be showcasing at the event?
Yes, we have a much bigger presence at GITEX Global 2022 this year to be able to showcase our leading cybersecurity technology. Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

What are your expectations from the event this year? 
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their security partner of choice.

What will be your theme of participation at GITEX? 
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? 
Yes, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event and delivering a Keynote at the GITEX Global Stage on Day 2 of the event. We will also run 6 different demo stations with live demos showcasing our leading cybersecurity platforms and services that are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. We will also run technical enablement sessions/workshops at different times during the week.

How have your regional strategies changed in recent months? 
Amid a time of geopolitical and economic uncertainty, the pandemic continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

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