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GITEX Global 2022: Lookout to Throw the Spotlight on Lookout Cloud Security Platform

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Bahaa Hudairi, the Regional Sales Director for META at Lookout, says companies can learn how to achieve the freedom of control to secure their modern enterprise

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
We will be participating at GITEX 2022 within our partner CyberKnight’s stand, which can be found in Hall 2, H2-A40. Our goal for the show is to give visitors an understanding of how the Lookout Cloud Security Platform safeguards an organization’s data with security that goes everywhere the data goes — whether it’s in a data center, public cloud, or downloaded to an endpoint.

The Lookout Cloud Security Platform — a Security Service Edge (SSE) solution — combine CASB, ZTNA, and SWG natively in a single platform, significantly reducing the complexity, costs, number of security vendors, and point solutions an IT department has to manage.

It detects malicious content and classifies sensitive data while monitoring the risk level of endpoints on the network. Lookout combines data security, access control, threat protection, security monitoring, and acceptable use control functionality into a single strategy, allowing organizations to modify access and protect data using advanced DLP capabilities to encrypt and restrict data sharing in real-time so only authorized users to have access. It also delivers automated assessments of all cloud apps and infrastructure to ensure proper configuration.

By integrating the above SSE technologies, as well as DLP, EDRM, UEBA & the pioneering Lookout Mobile Endpoint Security, Lookout’s unified model offers unmatched security & overall user experience.

What are your expectations from the event this year?
With global cloud service providers now offering local UAE-hosted services, the pace of the region’s transformation will further accelerate. There’s never been a better time to attend the most important technology event of the year to learn how to achieve the freedom of control to secure your modern enterprise.

What will be your theme of participation at GITEX?
Participating under the theme of “Achieve freedom of control for your digital transformation,” GITEX will give us the opportunity to showcase how the Lookout security service edge (SSE) technologies enable organizations to protect, control, and secure data along their entire path.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
Lookout will offer in-booth sessions to showcase how the Lookout Cloud Security Platform can solve an organizations’ most critical data-centric cloud security challenges. Booth demos include:

  1. Protect & Empower Your Hybrid Workforce: See how Lookout promotes collaboration amongst an organizations’ remote workforce while protecting them from all modern-day cyber threats.
  2. Secure Access to Private Apps: See how Lookout provides seamless and secure Zero Trust access to the organizations’ private enterprise applications while mitigating the risk of a data breach.
  3. Protect Your Data: See how Lookout provides organizations with visibility into user activities, data, and applications so that security teams can apply unified data and threat protection policies across multi-cloud environments.

How have your regional strategies changed in recent months?
Lookout’s presence in the Middle East is growing fast. We have customers across the UAE, Saudi Arabia, Jordan, Kuwait, and Qatar, in industries such as energy/utilities, financial services, government, transportation, tech, healthcare, manufacturing, education, retail, hospitality, professional services, and media/entertainment.

Lookout will continue to invest in cloud-delivered security that enables organizations to complete their digital transformation. This is critical for the work-from-anywhere economy where consistent security must be applied to all managed and unmanaged devices accessing cloud and enterprise apps. We’ve made a long-term commitment with our employees, customers, and partners in the Middle East, and look forward to helping even more organizations in the region secure their most sensitive data.

GITEX

Video: Netscout Focuses on its Solutions That Provide Business Assurance

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In this video, Emad Fahmy, the Systems Engineering Manager at NETSCOUT, says his company combines service assurance, cybersecurity, and BI to help regional businesses:

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GITEX

Acronis Feted by UAE Cybersecurity Council at This Year’s GITEX

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Acronis has received top recognition from His Excellency Dr. Mohamed AlKuwaiti, Head of Cybersecurity, UAE Government for its role and contribution towards protecting businesses and organizations in the Middle East region. On behalf of the UAE Cybersecurity Council, H.E. Dr. Mohamed AlKuwaiti recognized Acronis’ commitment to delivering tailored cyber protection solutions that help local companies cost-effectively deal with emerging complex cyber threats.

Key insights from Acronis include:

  1. Acronis has tripled its investment at Gitex this year as part of its long-term strategy to boost awareness for cyber protection
  2. Acronis is expanding in the region – Dubai is filled with smart buildings, smart cars, and smart houses, but according to Acronis’s survey, only 25% of people in UAE admit to still not using any cyber protection.
  3. Cloud business registered 67% growth in the last quarter and is accelerating. Acronis expects to double its business in the region in 2023.
  4. Acronis’ flagship cloud solution is currently protecting more than 17K customers in MEA with 40% of its new partners joining in the last 18 months.
  5. Ransomware remains the #1 threat to organizations, projecting damages to exceed $30 billion by 2023.
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GITEX

GITEX Global 2022: Palo Alto Networks to Showcase its Cybersecurity Tech

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Tarek Abbas, the Director of Systems Engineering for Emerging Markets at Palo Alto Networks, says GITEX Global has always been a great platform to showcase innovative cybersecurity products and services

Which products and solutions will you be showcasing at the event?
Yes, we have a much bigger presence at GITEX Global 2022 this year to be able to showcase our leading cybersecurity technology. Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

What are your expectations from the event this year? 
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their security partner of choice.

What will be your theme of participation at GITEX? 
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? 
Yes, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event and delivering a Keynote at the GITEX Global Stage on Day 2 of the event. We will also run 6 different demo stations with live demos showcasing our leading cybersecurity platforms and services that are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. We will also run technical enablement sessions/workshops at different times during the week.

How have your regional strategies changed in recent months? 
Amid a time of geopolitical and economic uncertainty, the pandemic continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

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