Bahaa Hudairi, the Regional Sales Director for META at Lookout, says companies can learn how to achieve the freedom of control to secure their modern enterprise

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
We will be participating at GITEX 2022 within our partner CyberKnight’s stand, which can be found in Hall 2, H2-A40. Our goal for the show is to give visitors an understanding of how the Lookout Cloud Security Platform safeguards an organization’s data with security that goes everywhere the data goes — whether it’s in a data center, public cloud, or downloaded to an endpoint.

The Lookout Cloud Security Platform — a Security Service Edge (SSE) solution — combine CASB, ZTNA, and SWG natively in a single platform, significantly reducing the complexity, costs, number of security vendors, and point solutions an IT department has to manage.

It detects malicious content and classifies sensitive data while monitoring the risk level of endpoints on the network. Lookout combines data security, access control, threat protection, security monitoring, and acceptable use control functionality into a single strategy, allowing organizations to modify access and protect data using advanced DLP capabilities to encrypt and restrict data sharing in real-time so only authorized users to have access. It also delivers automated assessments of all cloud apps and infrastructure to ensure proper configuration.

By integrating the above SSE technologies, as well as DLP, EDRM, UEBA & the pioneering Lookout Mobile Endpoint Security, Lookout’s unified model offers unmatched security & overall user experience.

What are your expectations from the event this year?
With global cloud service providers now offering local UAE-hosted services, the pace of the region’s transformation will further accelerate. There’s never been a better time to attend the most important technology event of the year to learn how to achieve the freedom of control to secure your modern enterprise.

What will be your theme of participation at GITEX?
Participating under the theme of “Achieve freedom of control for your digital transformation,” GITEX will give us the opportunity to showcase how the Lookout security service edge (SSE) technologies enable organizations to protect, control, and secure data along their entire path.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
Lookout will offer in-booth sessions to showcase how the Lookout Cloud Security Platform can solve an organizations’ most critical data-centric cloud security challenges. Booth demos include:

1. Protect & Empower Your Hybrid Workforce: See how Lookout promotes collaboration amongst an organizations’ remote workforce while protecting them from all modern-day cyber threats.
2. Secure Access to Private Apps: See how Lookout provides seamless and secure Zero Trust access to the organizations’ private enterprise applications while mitigating the risk of a data breach.
3. Protect Your Data: See how Lookout provides organizations with visibility into user activities, data, and applications so that security teams can apply unified data and threat protection policies across multi-cloud environments.

How have your regional strategies changed in recent months?
Lookout’s presence in the Middle East is growing fast. We have customers across the UAE, Saudi Arabia, Jordan, Kuwait, and Qatar, in industries such as energy/utilities, financial services, government, transportation, tech, healthcare, manufacturing, education, retail, hospitality, professional services, and media/entertainment.

Lookout will continue to invest in cloud-delivered security that enables organizations to complete their digital transformation. This is critical for the work-from-anywhere economy where consistent security must be applied to all managed and unmanaged devices accessing cloud and enterprise apps. We’ve made a long-term commitment with our employees, customers, and partners in the Middle East, and look forward to helping even more organizations in the region secure their most sensitive data.