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GITEX Global 2022: Delinea Participates for the First Time Under its New Brand Identity

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Mohammad Ismail, the Regional Director for the Middle East at Delinea, says his company’s core message to attendees at GITEX is that the opposite of complex isn’t simple

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Delinea is a leading provider of privileged access management (PAM) solutions that make security seamless for the modern, hybrid enterprise. At GITEX, we will showcase our portfolio of solutions that empower organisations to secure critical data, devices, code, and cloud infrastructure to help reduce risk, ensure compliance and simplify security. We offer a comprehensive and modern PAM solution portfolio that not only provides the right users just in time and just enough access to critical data, servers, and applications but also provides end-to-end monitoring and reporting to identify abuse of privilege and quickly thwart attacks.

What are your expectations from the event this year?
GITEX this year will be especially relevant to us as it will be the first edition of the show where we will participate under our new brand identity which was unveiled earlier this year following the successful merger of established Privileged Access Management (PAM) leaders Thycotic and Centrify. We are excited to have the opportunity to introduce prospects, customers, and partners to Delinea, and to our new Regional Director, Mohammad Ismail, who joined us in August year from our valued distributor partner, Shifra.

Through our engagements at the event, we want to emphasize that whether in the cloud or on-premises, Delinea provides powerful, customizable, and scalable solutions to secure organizations of any size or in any industry, no matter their PAM maturity.

What will be your theme of participation at GITEX?
As organisations continue their digital transformations, they are faced with increasingly sophisticated environments and more challenging requirements for securing an expanded threatscape. Legacy PAM solutions are not designed for today’s hybrid environments, are too complex, and cannot solve current privilege management challenges.

Our core message to attendees at GITEX is that the opposite of complex isn’t simple – it’s seamless. Our mission is to provide security that’s invisible to the user, while simultaneously providing IT and security teams with the control they require.

How have your regional strategies changed in recent months?
Remote work, hybrid IT environments, and new types of applications and endpoints continue to expand the privileged account attack surface. This has created an urgent need for a holistic vision, bringing together PAM capabilities that address traditional and emerging use cases from one unified interface – what we at Delinea call Extended PAM

As business requirements and the threat landscape has evolved, so too has our regional strategy. We are presently focused on evangelising the Middle East market on how the Extended PAM approach redefines PAM to treat all users as privileged users and address complex IT environments. Our aim is to help businesses recognise how this solution ensures scalability by treating identity as the common thread for authentication and applying policy-based authorisation controls to meet zero trust and least privilege best practices.

GITEX

Video: Netscout Focuses on its Solutions That Provide Business Assurance

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In this video, Emad Fahmy, the Systems Engineering Manager at NETSCOUT, says his company combines service assurance, cybersecurity, and BI to help regional businesses:

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GITEX

Acronis Feted by UAE Cybersecurity Council at This Year’s GITEX

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Acronis has received top recognition from His Excellency Dr. Mohamed AlKuwaiti, Head of Cybersecurity, UAE Government for its role and contribution towards protecting businesses and organizations in the Middle East region. On behalf of the UAE Cybersecurity Council, H.E. Dr. Mohamed AlKuwaiti recognized Acronis’ commitment to delivering tailored cyber protection solutions that help local companies cost-effectively deal with emerging complex cyber threats.

Key insights from Acronis include:

  1. Acronis has tripled its investment at Gitex this year as part of its long-term strategy to boost awareness for cyber protection
  2. Acronis is expanding in the region – Dubai is filled with smart buildings, smart cars, and smart houses, but according to Acronis’s survey, only 25% of people in UAE admit to still not using any cyber protection.
  3. Cloud business registered 67% growth in the last quarter and is accelerating. Acronis expects to double its business in the region in 2023.
  4. Acronis’ flagship cloud solution is currently protecting more than 17K customers in MEA with 40% of its new partners joining in the last 18 months.
  5. Ransomware remains the #1 threat to organizations, projecting damages to exceed $30 billion by 2023.
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GITEX

GITEX Global 2022: Palo Alto Networks to Showcase its Cybersecurity Tech

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Tarek Abbas, the Director of Systems Engineering for Emerging Markets at Palo Alto Networks, says GITEX Global has always been a great platform to showcase innovative cybersecurity products and services

Which products and solutions will you be showcasing at the event?
Yes, we have a much bigger presence at GITEX Global 2022 this year to be able to showcase our leading cybersecurity technology. Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

What are your expectations from the event this year? 
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their security partner of choice.

What will be your theme of participation at GITEX? 
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? 
Yes, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event and delivering a Keynote at the GITEX Global Stage on Day 2 of the event. We will also run 6 different demo stations with live demos showcasing our leading cybersecurity platforms and services that are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. We will also run technical enablement sessions/workshops at different times during the week.

How have your regional strategies changed in recent months? 
Amid a time of geopolitical and economic uncertainty, the pandemic continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

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