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“Join the Space and Stay in it!”



Sara Verri, the Director for Global Partner Marketing at Nozomi Networks, says it’s amazing how this industry is continuously innovating and flourishing

Can you share a little bit about what it is that you do and what a typical day for you is like?
For the past two and a half years, I have been driving Nozomi Networks’ EMEA marketing strategy and execution. Recently, I moved to a Global Partner Marketing Director role where I now develop and promote strategies to enhance our overall go-to-market engine via partners worldwide.

A typical day starts with a coffee or two, and between an email and another, I build and execute plans with our partners to enhance our go-to-market engine. If I had to assign a word to my job, I think “alignment” would be the first one to come to my mind: aligning internal stakeholders, partners, and vendors toward the same goal.

On the way, I don’t forget to have some good fun with the people around me.

Did you always know that working in the industry you represent was what you wanted to do? How did you decide on it?
I wanted to be so many things, including a vet, but I never dreamt of a career in marketing – I remember disliking the marketing modules in college. I found them very theoretical at the time and B2B marketing was still overlooked.

I then happened to move to the UK for personal reasons, without a job and no knowledge of English. But I managed to secure a small internship in Xenomorph, a data management solution for financial companies. I started working on their CRM, helping with cleaning data, when the CMO spotted my dedication and willingness to help (I believe) and took me under his wing. He started involving me in their marketing, PR, and sales and this is how I started my career. I am very grateful to Xenomorph’s founders for giving me that opportunity.

What first got you interested in the industry you work in?
I moved to Paris, where I was called for an interview by Palo Alto Networks. I had no knowledge of the security space and went to the interview thinking it was “just a company” I had never heard of. I fell in love with the passion of the hiring manager, Karen Beaune. We connected immediately and then realized what was presented in front of me was a huge opportunity for a leading cybersecurity company.

While in college I couldn’t connect what marketing was for. Working in cybersecurity, I started seeing the mission behind my job, the importance of protecting critical infrastructures, hospitals, smart cities, manufacturing, and more. It has a real impact on our lives and I started feeling part of a bigger picture.

It is also nice to see how my kids are interested in what I do and intrigued by this world that they started facing way earlier than I did.

Do you have a role model?
That would certainly be Karen Beaune, my hiring manager at Palo Alto Networks.

What obstacles did you have to overcome?
I consider myself lucky as I had the chance to be surrounded by great professionals and supportive managers. I would say organization can prove tricky; the workload is often high in this industry. We are confronted with many initiatives, several projects at the same time, long hours sometimes, and trips. Marketing is interconnected with sales, so the pressure on targets is perceived and shared. Planning helps with not feeling overwhelmed.

What advice would you give to a woman considering a career in the industry you represent? What do you wish you had known?
Join the space and stay in it! It’s amazing how this industry is continuously innovating and flourishing. Every day is different and the opportunities in the market keep growing. Don’t be shy, ask to be involved in projects out of your scope, it’s a learning opportunity. Had I known earlier what I would have done in my life, I would have spent more time deep diving into the technology aspect.

What do you do to unwind after work?
My friends would say “a good glass of Prosecco”, but on top of that: I am a big fan of Pilates and Gyrotonic, I like travelling with my family, taking the dogs out, and a good book on the couch.

Cyber Security

Cybersecurity Collaboration Holds Immense Significance in Today’s Threat Landscape



Ertug Ayik, the VP and MD of Middle East and Africa at HP, speaks about the security threat landscape in the region and what companies can do to keep these threats at bay

Tell us about the security threat landscape in the region. How has it evolved over the years?
The security threat landscape in our region, like many others, has evolved significantly over the years. We have witnessed a shift from primarily isolated attacks to a complex and interconnected threat landscape. Threat actors are becoming more sophisticated, and attacks are increasingly targeted and financially motivated.

Emerging technologies, such as IoT and cloud computing, have introduced new attack vectors. The shift to the cloud has also made cybercrime easier, cheaper, and more profitable. Traditional security measures have focused on detecting malware to prevent attackers from gaining access to critical systems. Over the last year, we have seen signs of increased development and trading capabilities – from tools to hack BIOS passwords, to rootkits and trojans targeting device firmware.

Organizations must adapt to this dynamic environment by implementing proactive security measures and staying informed about evolving threats. Increased resiliency, meaning, the ability to respond to hackers who have managed to exploit a vulnerability, is key.

What sort of role does the security community play in countering cyber threats?
The security community plays a crucial role in countering cyber threats. It serves as a collective defence mechanism against the ever-evolving threat landscape. Security professionals, researchers, organizations, and governments collaborate to share threat intelligence, insights, and best practices. This collaboration fosters a deeper understanding of emerging threats, enables rapid response to incidents, and enhances detection and mitigation capabilities.

Additionally, the security community contributes to raising awareness about cybersecurity and promoting proactive defence strategies. HP Sure Click, one of our key security solutions, not only protects users from various cyberattacks but also contributes to this collaborative ecosystem. Its containment-based approach enables us to capture and analyse malware execution traces, providing valuable insights to the security community. Collaboration with industry experts and leveraging threat intelligence providers empower us at HP to better identify and evaluate emerging threats before they pose significant risks.

Tell us about HP’s HP Sure Click. How does it help in keeping security threats at bay?
HP Sure Click is a groundbreaking security solution that plays a pivotal role in safeguarding against security threats. It leverages cutting-edge micro-virtual machine technology to create secure environments for handling untrusted content. By isolating potentially malicious activities within these secure micro-VMs, HP Sure Click prevents threats from spreading to other parts of a network.

HP Sure Click goes beyond safeguarding web browsers; it extends its protection to cover documents like PDFs and Microsoft Office files. This approach ensures that even if a file is compromised, the malware within it remains contained and cannot infect the user’s device. HP Sure Click also quantifies risks by recording how users encounter threats, whether through email attachments, browser downloads or clicking on links.

These insights reduce known risks and may even uncover previously unknown risky user behaviours that can be addressed at an organizational level. HP Sure Click automatically maps attack attempts to MITRE ATT&CK, an industry knowledge base that enables organizations to understand the techniques that attackers are using against their organizations and prioritize their defences based on the threats they face.

By employing HP Sure Click, organizations can proactively defend against malware attacks, enhance their cybersecurity posture, and maintain a secure computing environment.

What are the significance and benefits of cybersecurity collaboration in terms of public reporting, sharing analysis tools, and collaborating within trust groups to enhance collective knowledge and response capabilities?
Cybersecurity collaboration holds immense significance in today’s threat landscape. We all have different vantage points of the threat landscape so by engaging in collaborative efforts such as public reporting, sharing analysis tools, and participating in trust groups, the security community amplifies its collective knowledge and response capabilities. This approach helps in several ways.

Firstly, public reporting of cyber threats raises awareness and allows organizations to tackle emerging threats proactively. Secondly, the sharing of analysis tools accelerates the identification and response to cyberattacks, enabling faster mitigation. Thirdly, trust groups foster a sense of shared responsibility, trust, and mutual support within the security community. Collaboration within these groups promotes a more coordinated and effective response to threats.

HP recognises the importance of such collaboration and actively contributes to the security community by sharing insights and analysis through research and publications.

What are the challenges of cybersecurity collaboration, and can these be overcome?
In the realm of cybersecurity collaboration, we encounter a multitude of challenges that demand careful consideration. The foremost among these challenges is the reluctance to share sensitive information due to concerns about data privacy and security. However, to effectively counteract evolving threats, it is important that organizations overcome this hurdle by anonymizing data and following robust security protocols for information exchange. Organisations can consider participating in collaboration platforms that ensure confidentiality while also implementing clear legal and governance frameworks designed to protect shared information.

Building trust requires establishing strong relationships among all parties. Another formidable challenge lies in the allocation of resources required for seamless collaboration. Coordinating efforts across diverse entities can be resource-intensive, necessitating efficient resource pooling and allocation. To surmount these challenges, industry groups can play a pivotal role in facilitating collaboration and distributing resources effectively. Moreover, the establishment of standardized legal agreements can provide a solid foundation for secure information sharing.

Ultimately, the cornerstone of successful cybersecurity collaboration rests on trust. Fostering trust among collaborators is an ongoing process that hinges on transparent communication, the diligent protection of shared data, and a unified commitment to bolstering collective security efforts. By addressing these challenges head-on, we can collectively fortify our defences against the relentless evolution of cyber threats.

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Networking and Security Work Better Together if There is Real-Time Visibility



Mohammed Al-Moneer, the Sr. Regional Director for the META Region at Infoblox, spoke to Arabian Reseller about the regional trends in the networking and security space, the company’s regional growth and its commitment to the region

What do you see as some of the regional trends in the networking and security space?
Below are some of the key trends that we see in the MEA region:

  1. Focus on Cyber Security
  2. Adoption of Multi-cloud strategies
  3. Leading the way in NetOps and SecOps collaboration

As cyberattacks are increasing in frequency and sophistication, companies in the Middle East and Africa are increasingly investing in cybersecurity measures to protect their networks and sensitive data. Spending on security solutions and services in the MEA region, including Israel, is expected to increase by 7.9% YoY in 2023, reaching $6.2 billion, according to the latest Worldwide Security Spending Guide from the International Data Corporation (IDC).

Within the cybersecurity domain, there will be increased Zero Trust adoption. Zero-Trust architectures have become a means for modern enterprise and government institutions to secure sensitive data in the face of digital transformation and the loss of the traditional network perimeter, as we move to borderless network architectures. And we will no doubt witness an increasing adoption in the MEA market by enterprises this year and beyond.

Companies are increasingly relying on Software-defined Wide Area Networking (SD-WAN), virtualization, and other cloud-based networking solutions. Cloud-managed networking provides the visibility, management, and scale needed to operate today’s distributed cloud and on-premises network, security, and location infrastructure.

Over the past 9 years of operating in this region, we have observed a growing trend among various industries in bringing their networking and security teams together to achieve a more comprehensive and unified approach to securing their core network services, such as DNS and DHCP. In the financial industry, we have witnessed the largest banks and financial institutions in the GCC adopting a more collaborative approach between their networking and security teams to mitigate the growing threat of cyber attacks.

Similarly, in the healthcare industry, hospitals are also implementing this approach to ensure the security and privacy of patient data. We have also seen a similar trend in large enterprises across industries such as technology, retail, and manufacturing, where they are increasingly moving towards a more integrated approach between their networking and security teams.

While we have worked with several global customers who have successfully integrated their networking and security teams, we cannot disclose their names due to confidentiality agreements. However, we can share industry-specific case studies that demonstrate the benefits of this approach and its effectiveness in improving network security and performance.

Can you talk about Infoblox’s regional growth in the Middle East and Africa markets? What are the key drivers for the business?
Infoblox has made a significant investment across the META region with the idea of building out its presence in multiple countries, with offices in Saudi, UAE, Egypt, Kenya, South Africa, Morocco & Turkey. Infoblox has been expanding its operations in META over the past few years, as the region’s digital transformation initiatives have increased demand for network automation and security solutions. The company serves customers across various industries, including telecommunications, finance, healthcare, education, and government.

Some of the key drivers for Infoblox’s business in META include:

  • Increasing demand for uniting network and security together – As more organizations in the region move their operations online, the need for network and security to work together became paramount. Our solutions help both, network and security teams to protect networks from cyber threats, including malware, ransomware, and phishing attacks.
  • Growing adoption of cloud-based services: Many organisations in the region are embracing cloud-based services to improve operational efficiency and reduce costs. Infoblox offers cloud-based DNS and IPAM solutions that help manage and secure these cloud-based networks.
  • Strong partner program: Infoblox’s innovative partner program has been launched to play an instrumental role in meeting the growing demand for network and security solutions.

By bringing together network and security teams, our partners are better equipped to position Infoblox’s core technology value and deliver comprehensive solutions to customers. With our solutions, customers can achieve real-time visibility and control over their networks, enabling them to build safer and more resilient environments. Infoblox is committed to working closely with our partners to help organizations in all industries meet their network and security needs.

What is the significance of the new brand launch for local customers and partners in the Middle East and Africa region?
The rationale behind our new brand positioning is the fact that networking and security work better together when they share real-time visibility into application, user and device context. And real-time threat protection and more resilient network performance can only happen when networking and security work side by side.

Infoblox is uniquely positioned – we help enable NetOps and SecOps to work more efficiently by uniting their view of user context and DNS data, so everything runs faster, works better, and is more secure. And uniting saves NetOps and SecOps time, by uniting real-time user and device context, eliminating critical network and security bottlenecks. Unlocking this unparalleled visibility and control empowers customers to deliver the protection and performance they need today.

We believe that security effectiveness depends on threat intelligence above all else. Using tools included in Infoblox BloxOne Threat Defense, security teams can collect, normalize and distribute highly accurate, multi-sourced threat intelligence to strengthen the entire security stack, secure DNS and boost SecOps efficiency. Infoblox rebrand initiatives reflect confidence and business focus, shaping the company’s critical role in securing the networks of some of the world’s largest companies, appealing to both networking and security professionals alike.

A new brand launch can have a significant impact on local customers and partners in regions like the Middle East and Africa, as we weave a story around how our company is making the transition to a new world of protective services. We believe that the launch will increase awareness of our brand, create new business opportunities, and improve the customer experience.

What can customers in MEA expect from Infoblox in the next 4-5 years?
Infoblox will continue to invest in developing cloud-based solutions to help customers secure their networks and data. This could include offerings like cloud-based DDI (DNS, DHCP, and IP address management) and security services that provide visibility and threat detection across hybrid cloud environments.

Automation is a key focus area for Infoblox, and customers in the MEA region can expect to see more automation features added to its solutions. Infoblox is likely to continue focusing on improving the user experience of its products, with a particular emphasis on making its solutions easier to use and more intuitive.

What are some of the investments that Infoblox is making in the region?
Our company’s training programs, mentorship initiatives, and collaborations with academic institutions are aimed at equipping the region’s talent with the necessary skills and knowledge to tackle today’s networking and cybersecurity challenges effectively. We believe that investing in regional talent is crucial to the success of our customers, and it is a responsibility that we take seriously.

At Infoblox, we are committed to creating a diverse and inclusive work environment that nurtures and empowers our employees to deliver value to our customers. By investing in regional talent, we are not only contributing to the development of our employees but also to the growth and prosperity of the communities we operate in.

Are there any big channel initiatives planned for the region?
A big focus when it comes to the channel is on our recently launched “Skilled to Secure” partner program which reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. We have been heavily investing in our talented and experienced channel teams and I am proud to say that we currently have industry-leading channel executives across the region who are really able to transform the way we engage with our partners.

We lay heavy emphasis on knowledge and skills development of our channel and we deliver a broad range of training programs. One of our key priorities is building out our channel ecosystem through the recruitment of partners that share our vision, ideology and passion. And we find a great amount of interest from new channel companies interested in joining our program, largely based on the fact that they see huge market potential for our solutions and services. We also have a robust program – Expert Club, for our top-performing partners, to incentivize them as they drive growth for our company.

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Cyber Security

Providing Unified Data Protection to Customers



Vijay Babber, the Channel Manager for META at Skyhigh Security, speaks about his company’s differentiated approach to data protection

What sort of services does Skyhigh offer in the region?
Skyhigh Security is one of the leading Security Service Edge providers, and we pledge to protect the world’s data. We work with Enterprise, Government, and Finance sectors to ensure we can guide them towards secure cloud services adoption and protect the regional citizens’ critical PII data from falling into the wrong hands. We are one of the leaders in Security Service Edge, providing unified data protection for our customers. Our services include but are not limited to, Risk Assessment, Access Controls, Data Encryption, Data Loss Prevention, Advanced Threat Protection, Remote Browser Isolation, Firewall as a Service, Anomaly Detection, Access Controls, Unified Policy Controls across all cloud services, and Integration with existing security tools.

Tell us about your differentiated approach to data protection.
Skyhigh Security focuses on a range of features and strategies to differentiate its data security approach. Some major differentiators are our ability to give organisations visibility into all cloud services they are using, whether they are officially sanctioned by their IT department, and even if they are not sanctioned which we refer to as Shadow IT, using machine learning and analytics to provide advanced threat protection in real-time, and real-time data protection of sensitive data in the cloud through encryption, contextual access control, and data loss prevention.

We strongly believe in ease of technology adoption and a quicker return on investment. Our security stack is built on the fundamentals of a frictionless approach, where we have unique methods to secure our customers’ data while it resides in cloud services with our unique API integration support and that too with the widest set of cloud service providers. We can secure data quicker, with the fastest response time that is unmatched in the industry today.

As a CASB, how do you enable companies to access cloud services?
You will be surprised to know 98% of our customers already have cloud services. We guide them on the journey of cloud risk assessment, rating cloud services based on various risk parameters helping them understand the security postures of security services they are connected to, and ultimately understand and demonstrate their cloud risk exposure. You can never protect unless you know what you must protect against.

We guide companies through the phases of cloud adoption maturity, which include, Complete Visibility into Cloud Usage by discovering Shadow IT and Security Risk Assessment, Data Protection which includes Encryption and Data Loss Prevention, and Threat Protection with behavioural analytics and real-time remediation. In this journey, companies can discover different ways to protect their data with their cloud services.

How do your services ensure the security of cloud-based data during transit?
Skyhigh Security provides a Cloud Security Posture Management solution, offering a variety of features to ensure the security of cloud-based data both at rest and in transit. We have various offerings for different requirements, providing a Security Service Edge solution to ensure customers can monitor the data in transit to the cloud services and provide security frameworks to protect sensitive data loss through these channels. We have more than 1000 unique security identifiers that customers can select to ensure their data in transit is monitored and captured if it violates their company security policies.

Tell us about your partnership with CyberKnight.
Although we have only been partnered for a short time, I can say they really are a “true” cybersecurity, “true” value-add distribution partner for us in the Middle East. We chose to partner with them because of their in-depth market knowledge, full coverage in the region, and deep-rooted channel partner relationships. Being a 100% Channel First vendor these USPs were of utmost importance to us, as we are still scaling as a new company, and wanted to grow with a distributor that too was growing at a rapid rate in the region. Looking into the near future we are already strategizing on empowering the Channel and building both technical and sales expertise within the entire region so CyberKnight can be a right-hand arm of Skyhigh Security.

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