Kaspersky United partner program now includes new Enterprise specializations for its Gold and Platinum partners. Rebates for resellers and distributors were also updated, and new compensations were introduced for Proof of Concept and Deployment services.

Kaspersky introduced two new specializations for partners that provide significant advantages when selling and deploying enterprise solutions: Enterprise specialization for Gold and Platinum partners and Enterprise+ for Platinum partners. These specializations allow partners to get additional rebates to drive sales of Expert products, to be eligible for prioritized presale support from Kaspersky, to run joint marketing activities for enterprise solutions, and other benefits. Partners offering advanced cybersecurity services to their customers, including the deployment of Kaspersky solutions, can get the Enterprise+ specialization. Partners with this specialization will be eligible to receive compensation for POC services and deployment, technical training vouchers, and much more benefits.

The program for distributors now includes two specializations. The Value Added Distributor (VAD) specialization allows partners to get rebates for sales of specific enterprise products, and the Specialist specialization rewards distributors for deployment and POC services on behalf of the partner. Distributors with VAD specializations are focused on driving enterprise product sales to the market, and Specialist specialization is created for the distributors who are eager to deliver deployment and additional services to customers. For MSP distributors in Italy, Iberia, France, ​North America, APAC, and LATAM, Kaspersky introduced additional rebates for MSP sales.

Kaspersky LMP (License Management Portal) is becoming easier to operate and to search for customers there. MSP partners can purchase an SKU Plus license, which allows them to get 24/7 immediate phone support from the Kaspersky team instead of the standard system of ticketing. Another update for MSPs includes a possibility for partners to buy Kaspersky Professional Services on behalf of the MSP, and Kaspersky will help with its expertise in deployment, implementation, etc.

“The introduction of the new Enterprise specializations reflects the shift in our corporate strategy, as we have extended our secure-by-design solution offering to enterprise customers globally. We believe they create additional opportunities for our channel partners to leverage the global cybersecurity trends and to address the growing cybersecurity customer concerns. These changes can be a great opportunity to grow businesses both for our partners and us,” comments Kirill Astrakhan, Executive Vice President at Kaspersky.

Forcepoint has introduced its Managed Security Service Provider (MSSP) program for service providers, distribution partners, and other resellers. With managed services based on the Forcepoint ONE Security Service Edge (SSE) platform, Forcepoint partners can simplify Zero Trust security and gain predictable, repeatable revenue streams through cloud-first, hybrid-ready security.

Forcepoint ONE also allows partners to quickly differentiate their security offerings with Data-first SASE, integrating SSE with connectivity through FlexEdge Secure SD-WAN solutions. Forcepoint MSSP partners can help enterprises and government agencies turn security into a competitive advantage by increasing productivity, streamlining costs, and simplifying regulatory compliance.

“As more and more organizations look to MSSPs for their cybersecurity solutions, the opportunity for partners is absolutely massive with market growth to $53.22B expected in the next several years. And every customer we speak to is on a path to SASE, with many looking to

MSSPs for pay-as-you-go solutions that stop threats and data loss while letting users access information and apps securely on any device,” said Myles Bray, Chief Revenue Officer at Forcepoint. “Forcepoint ONE allows MSSP partners to fast forward their journey to Data-first SASE through the delivery of security convergence, subscription model, and business tools that enable partners to reduce complexity for mutual customers, drive recurring revenue, and quickly scale their service offerings.”

“Forcepoint’s data-centric focus on security aligns with our vision for proactive protection, detection, and remediation,” said Raluca Saceanu, CEO of Smarttech247, a Forcepoint partner. “Smarttech247’s hosted and managed services centered on Forcepoint ONE SSE cloud-native and Forcepoint enterprise data security solutions allow today’s enterprises to manage risk holistically and simplify security operations. This is a game-changer when adversaries are constantly finding new ways to steal confidential data.”

As a channel-first company, Forcepoint will help partners quickly incorporate SASE into their services through its MSSP program. Using the Forcepoint management portal, partners can update customer configurations and offer multi-tenant services with a few clicks. Subscriptions with simple billing help providers scale their profitability when end-user licensing needs change. With no significant up-front expenses, partners can offer Forcepoint ONE and Secure SD-WAN solutions quickly over the Internet and customers can add more services anytime.

Forcepoint also provides enablement and training support, including channel managers dedicated to building business plans with MSSPs and distribution partners. Additional Forcepoint MSSP benefits to partners include:

• Unified Management: The Forcepoint ONE all-in-one console offers a single set of policies for securing remote, hybrid, and office workers.
• Modern: Strong Zero Trust data security delivered with a cloud-native SASE architecture.
• Global: Available everywhere, with 300+ points of presence for managed devices and agentless support for BYOD.
• Reliable: 99.99% uptime since 2015.
• Profitable: Cost-competitive, higher margin services.

Barracuda Networks, Inc., has announced a distribution agreement with Ingram Micro for the Gulf region. The relationship enables Ingram Micro to offer Barracuda’s complete portfolio of email, application and cloud, network, and data protection solutions to resellers through its widespread channel network across the UAE, Kuwait, Qatar, Oman, Bahrain, Yemen, and Pakistan.

Giovanni Goduti, VP, EMEA Sales, Barracuda said, “The channel remains at the epicenter of our success and ongoing expansion across the Middle East. Acting as an extension of the local team, Ingram Micro will serve to expand our on-ground presence across the region. Their expertise aligns with our commitment to our valued partners by strengthening our enablement capabilities. Together, we will empower our partners to identify opportunities in the market – particularly in the education and mid-market segments – and confidently bid for deals.”

As a distributor, Ingram Micro will focus on providing channel organizations with support in onboarding, product training, and certification, as well as on developing the POCs, demos, and presentations needed to advance opportunities with end customers. In its efforts to accelerate its partners’ ability to go to market with comprehensive solutions built on best-of-breed technologies, Ingram Micro will collaborate with Barracuda to provide solution bundles that address some of the most pressing needs of regional businesses.

Among these are the combination of Microsoft 365 with Barracuda Cloud-to-Cloud Backup to deliver search and restore for Office 365 data including Teams, Exchange Online, SharePoint, and OneDrive; enhanced Microsoft 365 email security with Barracuda Email Protection; and secure, zero-trust-based access to Microsoft Azure with Barracuda’s CloudGen Firewall.

Dr. Ali Baghdadi, SVP & Chief Country Executive – MEA, Ingram Micro said, “We are excited to expand our relationship with Barracuda in the Gulf Region. With cloud computing being an essential direction for businesses of all sizes, data and transaction security will remain a concern. Barracuda is a vital addition to our solution base to protect customers’ email, networks, applications, and data against threats, whether those are in the cloud, in the data center, or in the inbox.”