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Kaspersky Intros New Enterprise Specialisations and Benefits to its Partner Program

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Kaspersky United partner program now includes new Enterprise specializations for its Gold and Platinum partners. Rebates for resellers and distributors were also updated, and new compensations were introduced for Proof of Concept and Deployment services.

Kaspersky introduced two new specializations for partners that provide significant advantages when selling and deploying enterprise solutions: Enterprise specialization for Gold and Platinum partners and Enterprise+ for Platinum partners. These specializations allow partners to get additional rebates to drive sales of Expert products, to be eligible for prioritized presale support from Kaspersky, to run joint marketing activities for enterprise solutions, and other benefits. Partners offering advanced cybersecurity services to their customers, including the deployment of Kaspersky solutions, can get the Enterprise+ specialization. Partners with this specialization will be eligible to receive compensation for POC services and deployment, technical training vouchers, and much more benefits.

The program for distributors now includes two specializations. The Value Added Distributor (VAD) specialization allows partners to get rebates for sales of specific enterprise products, and the Specialist specialization rewards distributors for deployment and POC services on behalf of the partner. Distributors with VAD specializations are focused on driving enterprise product sales to the market, and Specialist specialization is created for the distributors who are eager to deliver deployment and additional services to customers. For MSP distributors in Italy, Iberia, France, ​North America, APAC, and LATAM, Kaspersky introduced additional rebates for MSP sales.

Kaspersky LMP (License Management Portal) is becoming easier to operate and to search for customers there. MSP partners can purchase an SKU Plus license, which allows them to get 24/7 immediate phone support from the Kaspersky team instead of the standard system of ticketing. Another update for MSPs includes a possibility for partners to buy Kaspersky Professional Services on behalf of the MSP, and Kaspersky will help with its expertise in deployment, implementation, etc.

“The introduction of the new Enterprise specializations reflects the shift in our corporate strategy, as we have extended our secure-by-design solution offering to enterprise customers globally. We believe they create additional opportunities for our channel partners to leverage the global cybersecurity trends and to address the growing cybersecurity customer concerns. These changes can be a great opportunity to grow businesses both for our partners and us,” comments Kirill Astrakhan, Executive Vice President at Kaspersky.

Channel Talk

Check Point Software Launches New Partner Program

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Check Point Software Technologies has announced the launch of its innovative new Partner Program. Amidst an ever-evolving cybersecurity landscape, this program aims to strengthen partner capabilities and fuel growth. The cyber security sector is experiencing rapid growth and transformation. According to Canalys, cyber security spending hit $19 billion recently, reflecting the increasing need for collaborative security solutions. As technology evolves, so too do cyber threats, prompting an increased need for a unified cyber security platform that protects edge to network to cloud and beyond.

Organizations worldwide are increasingly turning to the channel for guidance not only on their cyber security solutions but also for regulations and building cyber resilience. Channel partners are well positioned to effectively communicate the value of cyber security solutions while addressing specific needs and concerns regarding existing and future threats.

With a partner-dedicated business model, Check Point’s new Partner Program strengthens the company’s commitment to partners while maximizing opportunities for joint growth. It is tailored to enhance partner performance and satisfaction. It focuses on boosting deal closure rates, which drives business growth, and streamlines quoting processes for quicker customer response. The program strengthens Check Point’s partnership engagement and encourages partners to develop specialized expertise, adding more value to their services. It also provides easier access to essential tools and resources, improving operational efficiency for partners.

“For over 30 years, Check Point has blazed the path for innovation in cyber security. In light of the current climate and increasing rate of cyber threats, we are launching a new, partner program to help our partners accelerate their efforts in providing the best cyber security,” said Francisco Criado, Check Point’s VP of Global Partner Ecosystem Organization. “We are excited to continue this journey with our partners, providing them with the best tools, resources, and support they need to thrive in our dynamic industry.”

The enhanced Partner Program is strategically aligned with Check Point’s comprehensive platform, focusing on its end-to-end AI-powered, cloud-delivered security. This program enables partners to effectively cross-sell and up-sell advanced security solutions from Check Point’s comprehensive portfolio, covering a broad spectrum of attack surfaces, and addressing needs in SASE, email security, cloud environments, SD-WAN, and mobile security. The program’s upgrades are geared toward leveraging these cutting-edge technologies, ensuring partners are equipped to meet diverse cybersecurity challenges. It features a range of enhancements including:

  • Simplification and tier progression: A new, consolidated tiering model to help increase participation across all levels. Partners are now given an Advanced, Professional, Premier and Elite status depending on the size of the business opportunity.
  • New pricing Model: Customer-focused pricing framework that is not only predictable and market-aligned, but also features the most significant discount structure ever offered by Check Point. Deal registrations have been increased by 100%, with a new incumbent partner program that delivers deal protection on renewals
  • Free Certification: Free certifications to meet partner-level compliance. Introducing customized tracks based on how the partner goes to market
  • Specialization: Additional training & certification to unlock additional benefits associated with specialisation that can lead to an additional 20% discount
  • App relaunch: A new and improved app, which has increased usage fivefold. New use cases provide access to training and enablement, subject matter experts and instantaneous deal registrations

“We are thrilled about the launch of Check Point’s new Partner Program, which represents a significant leap forward in enhancing our capabilities and driving growth,” said Pramod Nair, Sales Director at Cyberwise Middle East. “The refined tiering approach, along with transparent pricing, cumulative discounts and elevated deal registration incentives, creates a conducive environment for our business growth. The program’s emphasis on free certifications and specialization complements our efforts in delivering top-notch cybersecurity solutions to our customers. We look forward to leveraging the enhanced program’s resources and tools, ensuring our commitment to providing robust protection to our clients alongside Check Point.”

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Channel Talk

CyberKnight Signs Partnership with Proofpoint

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According to Gartner’s Market Guide for Email Security, 2023, email continues to be the most significant attack vector for both malware and credential theft through phishing. Furthermore, by 2026 credential loss will be the No. 1 effect of phishing attacks. In addition, an estimated 40% of ransomware attacks start through email. By 2026, 20% of anti-phishing solutions will be delivered via API integration with the email platform, up from less than 5% today.

To support enterprise and government organizations across MENA to better protect sensitive data, and stop targeted threats while minimizing AI risks, CyberKnight has become a value-added distributor for Proofpoint. As a leading cybersecurity and compliance company that protects organizations’ greatest assets, Proofpoint helps companies around the world to safeguard their data and empower them to stop malicious email attacks, detect and prevent identity-based threats and defend sensitive data from theft, loss, and insider threats. This partnership will see CyberKnight selling, and supporting Proofpoint’s Email Security, Security Awareness and Training and Identity Threat Detection and Response solutions across the MENA region.

“2023 was a year of unprecedented creativity among threat actors as they leveraged AI for attacks. So, the timing could not be more prudent to partner with Proofpoint. This collaboration marks a significant milestone for us, combining CyberKnight’s commitment to cutting-edge cybersecurity solutions with Proofpoint’s industry-leading expertise and human-centric cybersecurity offerings. Together, we are poised to revolutionize the landscape of digital security in the region, offering our partners and their clients unparalleled protection and peace of mind. This partnership not only strengthens our position as a cybersecurity innovator but also underscores our dedication to providing robust solutions in an ever-evolving threat landscape. I am thrilled about this collaboration and am confident that it will yield tremendous benefits for our valued customers,” said Avinash Advani, Founder and CEO at CyberKnight.

“Organisations in the MENA region face a fast-evolving threat landscape, with almost two-thirds (65%) of CISOs across the UAE and KSA feeling at risk of a material cyberattack in the next 12 months,” says Emile Abou Saleh Senior Regional Director of Middle East, Turkey, and Africa at Proofpoint. “With this collaboration, we aim to elevate the standard of digital defence across the region, providing organizations with the tools they need to navigate today’s complex threat landscape successfully, protecting their people and defending their data. This partnership reinforces Proofpoint’s commitment to its channel business across MENA and together with CyberKnight, we look forward to empowering further organizations in the region with robust and effective cybersecurity solutions.”

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Channel Talk

MBUZZ to Distribute Toshiba’s High-Capacity Surveillance and Enterprise Storage Solutions

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Toshiba GULF FZE has announced the appointment of MBUZZ as a distributor of its storage solutions across the Kingdom of Saudi Arabia. In addition, MBUZZ will also be the regional distributor for Toshiba’s range of NAS products. The demand for storage continues to be driven by the exponential growth in data being generated. Hard drives continue to address most of this demand, and it is forecast that by 2025, 58% of data storage will be on hard drives with SSDs accounting for 16% of data storage and NAND making up 10% of the storage. 

The partnership between Toshiba Gulf and MBUZZ will seek to address the growing requirement for storage in the region with advanced solutions from Toshiba. Especially across the region, as Smart City projects accelerate, there is an exponential growth of video footage being generated by surveillance systems, which in turn is creating a huge demand for reliable, high-capacity storage solutions. The rising demand for video storage also needs to comply with the strict regulations of local authorities which can be met with robust solutions from Toshiba. 

Toshiba offers purpose-built surveillance storage solutions targeting the different requirements of application areas in today’s growing surveillance market. They provide stable 24/7 operation and are optimised for the needs of leading surveillance DVRs and NVRs. “This collaboration between MBUZZ and Toshiba Gulf comes at a crucial time when the demand for Smart Secure Cities and reliable video storage solutions is skyrocketing. In addition to this Big Data is driving demand for more distributed storage in the cloud & on-premise enterprise server & storage systems. Toshiba HDD products provide higher capacity and advanced technology to meet the special demands of datacenter and cloud-scale Infrastructure,” said Santosh Varghese, Vice President at Toshiba GULF FZE.

Toshiba’s advanced storage systems efficiently handle and manage vast amounts of video data, meeting the increasing demands of video storage in Smart Cities. Toshiba’s innovative products empower cities to store and manage video footage effectively, enabling efficient analysis and retrieval when required. “By leveraging Toshiba’s product and technology expertise with MBUZZ’s market reach in Saudi Arabia, this partnership delivers state-of-the-art storage solutions that empower cities to become smarter, safer, and more efficient,” added Santosh.

Through its successful ‘Build your own Data Centre’ initiative in the past year, Toshiba has helped educate the channel including System Integrators and VARs about how enterprise customers can ramp up their Business-critical Enterprise Server Storage Systems, Cloud Storage, Industrial Server, and Storage systems with high-capacity hard drives and meet their growing Data Centre storage requirements. Along with its distributor MBUZZ, Toshiba will seek to further drive this awareness among enterprises of how they can achieve cost-effective enterprise storage for their growing data centre storage requirements.  

MBUZZ, a leading distributor of IT products from leading Technology brands, has in recent years expanded its channel across the region and offers a comprehensive product portfolio that allows for unique solutions to be custom-crafted by a specialised product management team and certified IT and Services Team. This ensures that the best solutions are available for their customers. “We are excited to represent Toshiba, a global leader in storage and to bring their industry-leading storage solutions to our customers,” said Sabir Saleem, CEO at MBUZZ Technologies. “Combining Toshiba’s cutting-edge technology with our expertise in delivering comprehensive solutions allows us to meet the growing needs and provide our customers with top-of-the-line video storage solutions.”

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