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AXIS and AlJammaz Announce Partnership in KSA

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Axis Communications has announced the onboarding of AlJammaz Technologies as its newest distribution partner in the Kingdom of Saudi Arabia (KSA). The strategic decision to partner with AlJammaz Technologies will enable Axis to expand its reach in the KSA market, making it possible for Axis to invest further in the future of Saudi Arabia, a country showing immense potential and dedication to innovation, as is evident in the scale and ambition of Vision 2030.

This collaboration brings together the innovative surveillance technology Axis is known for and AlJammaz Technologies’ excellence in Value Added distribution and channel network development, which addresses the growing demand for advanced security solutions in the KSA market. The partnership leverages the strengths of both organisations to provide KSA customers with world-class security technology that meets their evolving needs. The decision to work together results in a strategic combination of Axis technology with AlJammaz Technologies’ robust distribution channel network, expertise and local market knowledge, resulting in a comprehensive offering for Axis customers across a variety of sectors.

As such, one of the critical advantages of this alliance is the ability to provide end-to-end solutions that encompass every aspect of security. From high-quality cameras and advanced video analytics to network infrastructure and management software, customers can rely on the KSA-based distribution network developed by Axis to deliver integrated solutions that enhance security operations.

Speaking about the strategic partnership, Sheetal Rao, Distribution Manager of Axis, stated, “We are excited to partner with AlJammaz Technologies to expand our existing network of partners in Saudi Arabia. With Al Jammaz Technologies’ extensive reach and expertise, along with its product portfolio, we are confident in our joint ability to cater to the unique security challenges faced by organisations in the region and beyond. This collaboration also further expands our legacy in Saudi Arabia, where we’ve been involved in some of the most prestigious projects in the country.”

In accordance with the standards established by Axis and its distribution partners, AlJammaz Technologies joins the ranks of a world-class distribution network within the KSA market, alongside existing Axis distributors Ingram Micro NIT and Wesco Anixter, that is committed to delivering superior customer service. This level of support enables the Axis team to bring its customers security solutions that ensure the safety and protection of businesses, assets, and individuals. The partnership will drive innovation, enhance the customer experience, and set new standards in the security industry.

“As a trusted distributor in the region, we are delighted to partner with Axis Communications,” said Adel Qahwash General Manager of AlJammaz Technologies. “Together, we aim to provide innovative and reliable security technologies that meet the requirements of businesses, government entities, and critical infrastructure in the region.”

Channel Talk

Check Point Software Launches New Partner Program

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Check Point Software Technologies has announced the launch of its innovative new Partner Program. Amidst an ever-evolving cybersecurity landscape, this program aims to strengthen partner capabilities and fuel growth. The cyber security sector is experiencing rapid growth and transformation. According to Canalys, cyber security spending hit $19 billion recently, reflecting the increasing need for collaborative security solutions. As technology evolves, so too do cyber threats, prompting an increased need for a unified cyber security platform that protects edge to network to cloud and beyond.

Organizations worldwide are increasingly turning to the channel for guidance not only on their cyber security solutions but also for regulations and building cyber resilience. Channel partners are well positioned to effectively communicate the value of cyber security solutions while addressing specific needs and concerns regarding existing and future threats.

With a partner-dedicated business model, Check Point’s new Partner Program strengthens the company’s commitment to partners while maximizing opportunities for joint growth. It is tailored to enhance partner performance and satisfaction. It focuses on boosting deal closure rates, which drives business growth, and streamlines quoting processes for quicker customer response. The program strengthens Check Point’s partnership engagement and encourages partners to develop specialized expertise, adding more value to their services. It also provides easier access to essential tools and resources, improving operational efficiency for partners.

“For over 30 years, Check Point has blazed the path for innovation in cyber security. In light of the current climate and increasing rate of cyber threats, we are launching a new, partner program to help our partners accelerate their efforts in providing the best cyber security,” said Francisco Criado, Check Point’s VP of Global Partner Ecosystem Organization. “We are excited to continue this journey with our partners, providing them with the best tools, resources, and support they need to thrive in our dynamic industry.”

The enhanced Partner Program is strategically aligned with Check Point’s comprehensive platform, focusing on its end-to-end AI-powered, cloud-delivered security. This program enables partners to effectively cross-sell and up-sell advanced security solutions from Check Point’s comprehensive portfolio, covering a broad spectrum of attack surfaces, and addressing needs in SASE, email security, cloud environments, SD-WAN, and mobile security. The program’s upgrades are geared toward leveraging these cutting-edge technologies, ensuring partners are equipped to meet diverse cybersecurity challenges. It features a range of enhancements including:

  • Simplification and tier progression: A new, consolidated tiering model to help increase participation across all levels. Partners are now given an Advanced, Professional, Premier and Elite status depending on the size of the business opportunity.
  • New pricing Model: Customer-focused pricing framework that is not only predictable and market-aligned, but also features the most significant discount structure ever offered by Check Point. Deal registrations have been increased by 100%, with a new incumbent partner program that delivers deal protection on renewals
  • Free Certification: Free certifications to meet partner-level compliance. Introducing customized tracks based on how the partner goes to market
  • Specialization: Additional training & certification to unlock additional benefits associated with specialisation that can lead to an additional 20% discount
  • App relaunch: A new and improved app, which has increased usage fivefold. New use cases provide access to training and enablement, subject matter experts and instantaneous deal registrations

“We are thrilled about the launch of Check Point’s new Partner Program, which represents a significant leap forward in enhancing our capabilities and driving growth,” said Pramod Nair, Sales Director at Cyberwise Middle East. “The refined tiering approach, along with transparent pricing, cumulative discounts and elevated deal registration incentives, creates a conducive environment for our business growth. The program’s emphasis on free certifications and specialization complements our efforts in delivering top-notch cybersecurity solutions to our customers. We look forward to leveraging the enhanced program’s resources and tools, ensuring our commitment to providing robust protection to our clients alongside Check Point.”

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Channel Talk

CyberKnight Signs Partnership with Proofpoint

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According to Gartner’s Market Guide for Email Security, 2023, email continues to be the most significant attack vector for both malware and credential theft through phishing. Furthermore, by 2026 credential loss will be the No. 1 effect of phishing attacks. In addition, an estimated 40% of ransomware attacks start through email. By 2026, 20% of anti-phishing solutions will be delivered via API integration with the email platform, up from less than 5% today.

To support enterprise and government organizations across MENA to better protect sensitive data, and stop targeted threats while minimizing AI risks, CyberKnight has become a value-added distributor for Proofpoint. As a leading cybersecurity and compliance company that protects organizations’ greatest assets, Proofpoint helps companies around the world to safeguard their data and empower them to stop malicious email attacks, detect and prevent identity-based threats and defend sensitive data from theft, loss, and insider threats. This partnership will see CyberKnight selling, and supporting Proofpoint’s Email Security, Security Awareness and Training and Identity Threat Detection and Response solutions across the MENA region.

“2023 was a year of unprecedented creativity among threat actors as they leveraged AI for attacks. So, the timing could not be more prudent to partner with Proofpoint. This collaboration marks a significant milestone for us, combining CyberKnight’s commitment to cutting-edge cybersecurity solutions with Proofpoint’s industry-leading expertise and human-centric cybersecurity offerings. Together, we are poised to revolutionize the landscape of digital security in the region, offering our partners and their clients unparalleled protection and peace of mind. This partnership not only strengthens our position as a cybersecurity innovator but also underscores our dedication to providing robust solutions in an ever-evolving threat landscape. I am thrilled about this collaboration and am confident that it will yield tremendous benefits for our valued customers,” said Avinash Advani, Founder and CEO at CyberKnight.

“Organisations in the MENA region face a fast-evolving threat landscape, with almost two-thirds (65%) of CISOs across the UAE and KSA feeling at risk of a material cyberattack in the next 12 months,” says Emile Abou Saleh Senior Regional Director of Middle East, Turkey, and Africa at Proofpoint. “With this collaboration, we aim to elevate the standard of digital defence across the region, providing organizations with the tools they need to navigate today’s complex threat landscape successfully, protecting their people and defending their data. This partnership reinforces Proofpoint’s commitment to its channel business across MENA and together with CyberKnight, we look forward to empowering further organizations in the region with robust and effective cybersecurity solutions.”

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Channel Talk

MBUZZ to Distribute Toshiba’s High-Capacity Surveillance and Enterprise Storage Solutions

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Toshiba GULF FZE has announced the appointment of MBUZZ as a distributor of its storage solutions across the Kingdom of Saudi Arabia. In addition, MBUZZ will also be the regional distributor for Toshiba’s range of NAS products. The demand for storage continues to be driven by the exponential growth in data being generated. Hard drives continue to address most of this demand, and it is forecast that by 2025, 58% of data storage will be on hard drives with SSDs accounting for 16% of data storage and NAND making up 10% of the storage. 

The partnership between Toshiba Gulf and MBUZZ will seek to address the growing requirement for storage in the region with advanced solutions from Toshiba. Especially across the region, as Smart City projects accelerate, there is an exponential growth of video footage being generated by surveillance systems, which in turn is creating a huge demand for reliable, high-capacity storage solutions. The rising demand for video storage also needs to comply with the strict regulations of local authorities which can be met with robust solutions from Toshiba. 

Toshiba offers purpose-built surveillance storage solutions targeting the different requirements of application areas in today’s growing surveillance market. They provide stable 24/7 operation and are optimised for the needs of leading surveillance DVRs and NVRs. “This collaboration between MBUZZ and Toshiba Gulf comes at a crucial time when the demand for Smart Secure Cities and reliable video storage solutions is skyrocketing. In addition to this Big Data is driving demand for more distributed storage in the cloud & on-premise enterprise server & storage systems. Toshiba HDD products provide higher capacity and advanced technology to meet the special demands of datacenter and cloud-scale Infrastructure,” said Santosh Varghese, Vice President at Toshiba GULF FZE.

Toshiba’s advanced storage systems efficiently handle and manage vast amounts of video data, meeting the increasing demands of video storage in Smart Cities. Toshiba’s innovative products empower cities to store and manage video footage effectively, enabling efficient analysis and retrieval when required. “By leveraging Toshiba’s product and technology expertise with MBUZZ’s market reach in Saudi Arabia, this partnership delivers state-of-the-art storage solutions that empower cities to become smarter, safer, and more efficient,” added Santosh.

Through its successful ‘Build your own Data Centre’ initiative in the past year, Toshiba has helped educate the channel including System Integrators and VARs about how enterprise customers can ramp up their Business-critical Enterprise Server Storage Systems, Cloud Storage, Industrial Server, and Storage systems with high-capacity hard drives and meet their growing Data Centre storage requirements. Along with its distributor MBUZZ, Toshiba will seek to further drive this awareness among enterprises of how they can achieve cost-effective enterprise storage for their growing data centre storage requirements.  

MBUZZ, a leading distributor of IT products from leading Technology brands, has in recent years expanded its channel across the region and offers a comprehensive product portfolio that allows for unique solutions to be custom-crafted by a specialised product management team and certified IT and Services Team. This ensures that the best solutions are available for their customers. “We are excited to represent Toshiba, a global leader in storage and to bring their industry-leading storage solutions to our customers,” said Sabir Saleem, CEO at MBUZZ Technologies. “Combining Toshiba’s cutting-edge technology with our expertise in delivering comprehensive solutions allows us to meet the growing needs and provide our customers with top-of-the-line video storage solutions.”

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