Ziad Nasr, the General Manager for the Middle East at Acronis, speaks about his company’s participation at GITEX this year

Tell us about your participation at GITEX 2023.
We have been participating at GITEX for 9 years (since the year 2014). This year’s participation is marked by our heightened commitment to AI-driven cybersecurity. Unlike previous years, we are unveiling a new level of innovation, with AI at the forefront of our offerings. Our solutions have evolved significantly, offering enhanced AI-driven threat detection, response, and protection. We are also expanding our ecosystem of partnerships to provide a more comprehensive cybersecurity platform for organizations. In essence, we are taking a quantum leap in delivering cutting-edge cyber protection.

What are your expectations from GITEX this year?
We have several key milestones that we’re eagerly anticipating to achieve by the conclusion of GITEX 2023. These milestones include:

• Successful Product Launch: We aim to successfully launch the enhanced Acronis Cyber Protect suite and gather valuable feedback from industry experts and potential customers.
• Strategic Partnerships: Establishing strategic partnerships with leading companies in the cybersecurity and technology sectors to enhance our market reach and product integration.
• Extensive Engagement: Engaging with a substantial number of attendees to create awareness and generate interest in our innovative AI-driven cybersecurity solutions.

We believe that GITEX offers a unique platform to network with industry peers, enhance brand visibility, showcase innovation, and gain valuable market insights, positioning us as industry leaders and enabling us to stay ahead in a competitive landscape.

What will be your theme of participation this year?
We are dedicating this year to the theme of “Empowering Cyber Resilience with AI,” and our innovation centres around enhancing cybersecurity and data protection. We will be unveiling the latest version of our Acronis Cyber Protect suite, which is designed to effectively combat AI-powered threats. In addition to this, we’ll introduce our next-generation cloud-based solutions and announce a significant partnership that will strengthen our offerings. Our primary focus is on showcasing the seamless integration of AI into our products, empowering proactive threat detection, and providing comprehensive data protection solutions.

What is your channel strategy for the MEA market?
Our channel strategy is designed to empower our partners and expand their cloud services portfolio. We offer the flexible Acronis Cyber Protect Cloud platform, featuring integrated cybersecurity and data protection services. This empowers our partners to provide comprehensive protection to their customers, fostering cross-selling opportunities that add value and increase profitability.

We have cultivated a robust Partner Program that rewards focus and compliance while channelling financial, technical, and human resources into our partners’ growth. Our goal is to serve as an external business development unit for our partners, equipping them with tools, content, and channel analytics, and leveraging our extensive experience and internal knowledge gained from collaborating with partners worldwide.