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Channel Talk

MBUZZ to Distribute Toshiba’s High-Capacity Surveillance and Enterprise Storage Solutions

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Toshiba GULF FZE has announced the appointment of MBUZZ as a distributor of its storage solutions across the Kingdom of Saudi Arabia. In addition, MBUZZ will also be the regional distributor for Toshiba’s range of NAS products. The demand for storage continues to be driven by the exponential growth in data being generated. Hard drives continue to address most of this demand, and it is forecast that by 2025, 58% of data storage will be on hard drives with SSDs accounting for 16% of data storage and NAND making up 10% of the storage. 

The partnership between Toshiba Gulf and MBUZZ will seek to address the growing requirement for storage in the region with advanced solutions from Toshiba. Especially across the region, as Smart City projects accelerate, there is an exponential growth of video footage being generated by surveillance systems, which in turn is creating a huge demand for reliable, high-capacity storage solutions. The rising demand for video storage also needs to comply with the strict regulations of local authorities which can be met with robust solutions from Toshiba. 

Toshiba offers purpose-built surveillance storage solutions targeting the different requirements of application areas in today’s growing surveillance market. They provide stable 24/7 operation and are optimised for the needs of leading surveillance DVRs and NVRs. “This collaboration between MBUZZ and Toshiba Gulf comes at a crucial time when the demand for Smart Secure Cities and reliable video storage solutions is skyrocketing. In addition to this Big Data is driving demand for more distributed storage in the cloud & on-premise enterprise server & storage systems. Toshiba HDD products provide higher capacity and advanced technology to meet the special demands of datacenter and cloud-scale Infrastructure,” said Santosh Varghese, Vice President at Toshiba GULF FZE.

Toshiba’s advanced storage systems efficiently handle and manage vast amounts of video data, meeting the increasing demands of video storage in Smart Cities. Toshiba’s innovative products empower cities to store and manage video footage effectively, enabling efficient analysis and retrieval when required. “By leveraging Toshiba’s product and technology expertise with MBUZZ’s market reach in Saudi Arabia, this partnership delivers state-of-the-art storage solutions that empower cities to become smarter, safer, and more efficient,” added Santosh.

Through its successful ‘Build your own Data Centre’ initiative in the past year, Toshiba has helped educate the channel including System Integrators and VARs about how enterprise customers can ramp up their Business-critical Enterprise Server Storage Systems, Cloud Storage, Industrial Server, and Storage systems with high-capacity hard drives and meet their growing Data Centre storage requirements. Along with its distributor MBUZZ, Toshiba will seek to further drive this awareness among enterprises of how they can achieve cost-effective enterprise storage for their growing data centre storage requirements.  

MBUZZ, a leading distributor of IT products from leading Technology brands, has in recent years expanded its channel across the region and offers a comprehensive product portfolio that allows for unique solutions to be custom-crafted by a specialised product management team and certified IT and Services Team. This ensures that the best solutions are available for their customers. “We are excited to represent Toshiba, a global leader in storage and to bring their industry-leading storage solutions to our customers,” said Sabir Saleem, CEO at MBUZZ Technologies. “Combining Toshiba’s cutting-edge technology with our expertise in delivering comprehensive solutions allows us to meet the growing needs and provide our customers with top-of-the-line video storage solutions.”

Channel Talk

AmiViz Joins Signs Up with Abstract Security

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AmiViz has forged a partnership with Abstract Security, a cyber threat operations platform offering a revolutionary approach to security analytics that allows organisations to improve efficiency, reduce SIEM-related storage costs, and enhance detection and response capabilities across multi-cloud and on-premise environments. The Abstract platform disrupts traditional cybersecurity analytics with its innovative approach, challenging the limitations of conventional Security Analytics systems. Abstract Security offers a transformative cyber threat operations platform in an era marked by compliance-induced data swamps and redundant data storage.

“Engineered to streamline security analytics, it enhances detection and response capabilities across diverse IT environments, including multi-cloud and on-premise setups. By integrating tactical artificial intelligence (AI), Abstract empowers security analysts to decode complex cloud security data, improving detection strategies and filling visibility gaps. Pioneering initiatives like the decentralized edge computing platform and a one-click data lake further solidify Abstract Security’s position as a visionary player in cybersecurity,” the company said.

“The strategic expansion into Middle Eastern markets aligns with the region’s growing demand for advanced cybersecurity measures. With rapid digital transformation and increased cyber threats, the Middle East presents a significant opportunity for Abstract Security. Government investments in cybersecurity infrastructure and the adoption of IoT technologies amplify the demand for efficient, AI-driven security solutions,” the company added.

Ilyas Mohammed, COO at AmiViz, said, “Our partnership with Abstract Security heralds a new era in cybersecurity analytics. By leveraging their innovative solutions, we empower our clients with proactive threat management capabilities that surpass traditional systems. Together, we redefine industry standards, ensuring robust protection against evolving cyber threats and bolstering our position as leaders in the cybersecurity landscape.”

Richard Betts, Vice President of International Business at Abstract Security, commented on the strategic alliance, stating, ‘Our collaboration with AmiViz in the Middle East is more than a partnership; it’s a synergy of strengths. This venture not only amplifies our presence in a region but also marks a significant step in our journey to broaden Abstract Security’s international reach.

The companies claimed that the solutions are tailored for large enterprises in critical sectors like finance, oil and gas, telecommunications, MSSP and government, to address unique cyber threats. Abstract Security said it aims to integrate its solutions in local markets deeply through a channel-focused distribution strategy, empowering channel partners and addressing evolving security needs. The company added that it has partnered with AmiViz to provide comprehensive support, including technical training, marketing assistance, and dedicated account management, further strengthening Abstract Security’s position in the GCC markets.

Abstract Security’s partnership with AmiViz allows Middle Eastern channel partners to revolutionize security analytics, transcending traditional SIEM systems and compliance burdens. Together, they set a new standard for cybersecurity analytics, paving the way for proactive and predictive security measures. This partnership aims to position the Middle East as a cybersecurity stronghold, contributing to its global leadership in cybersecurity.

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Channel Talk

CyberKnight Signs Up Certes to Offer DPRM Platform

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CyberKnight has become a value-added distributor for Certes, a provider of Data Protection and Risk Mitigation (DPRM) solutions. DPRM comprises four key pillars featuring Layer 4 Data Payload Protection, Separation of Key Policy Ownership, Crypto-Segmentation, and Data Security Unified Reporting. Together they help to build a foundation of business success and genuine data protection, empowering organizations to take a proactive approach that prioritizes prevention over cure.

Certes patented technology applies protection to the Data Payload without impacting any other part of the IP packet information, so all traditional network security and reporting tools function the same after DPRM is inserted into the network as it did before. It is transparent to other network devices.

“Certes complements our Zero Trust Security portfolio and allows us to offer a simple solution that ensures maximum security with improved efficiency and lower management overhead to organizations with highly sensitive data or multiple sites. With the DRPM solution from Certes, our customers can be sure that their data assurance posture will scale to support the depth and breadth of their environment, whether deployed top-of-rack, in a virtual environment, between data centres and applications or simply just across the WAN or SD-WAN,” commented Wael Jaber, Chief Strategy Officer at CyberKnight.

“We are delighted to be partnering with CyberKnight and helping to empower organizations across the Middle East and North Africa to take a proactive data-centric approach against the rising threats of data breaches and ransomware attacks. The DPRM solution seamlessly integrates with existing security infrastructures, delivering unparalleled performance without any disruptions, and offering substantial cost and time efficiencies to our valued customers. With our unwavering commitment to prioritizing data protection in all environments, we’re providing clients with complete control over their data, equipping them to navigate intricate regulatory frameworks while bolstering resilience and future-proofing against advanced cyber security threats. This collaboration underscores our commitment to safeguarding our customers’ most valuable assets – their data – with robust security and peace of mind,” added Dan Panesar, Chief Revenue Officer at Certes.

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Channel Talk

Check Point Software Launches New Partner Program

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Check Point Software Technologies has announced the launch of its innovative new Partner Program. Amidst an ever-evolving cybersecurity landscape, this program aims to strengthen partner capabilities and fuel growth. The cyber security sector is experiencing rapid growth and transformation. According to Canalys, cyber security spending hit $19 billion recently, reflecting the increasing need for collaborative security solutions. As technology evolves, so too do cyber threats, prompting an increased need for a unified cyber security platform that protects edge to network to cloud and beyond.

Organizations worldwide are increasingly turning to the channel for guidance not only on their cyber security solutions but also for regulations and building cyber resilience. Channel partners are well positioned to effectively communicate the value of cyber security solutions while addressing specific needs and concerns regarding existing and future threats.

With a partner-dedicated business model, Check Point’s new Partner Program strengthens the company’s commitment to partners while maximizing opportunities for joint growth. It is tailored to enhance partner performance and satisfaction. It focuses on boosting deal closure rates, which drives business growth, and streamlines quoting processes for quicker customer response. The program strengthens Check Point’s partnership engagement and encourages partners to develop specialized expertise, adding more value to their services. It also provides easier access to essential tools and resources, improving operational efficiency for partners.

“For over 30 years, Check Point has blazed the path for innovation in cyber security. In light of the current climate and increasing rate of cyber threats, we are launching a new, partner program to help our partners accelerate their efforts in providing the best cyber security,” said Francisco Criado, Check Point’s VP of Global Partner Ecosystem Organization. “We are excited to continue this journey with our partners, providing them with the best tools, resources, and support they need to thrive in our dynamic industry.”

The enhanced Partner Program is strategically aligned with Check Point’s comprehensive platform, focusing on its end-to-end AI-powered, cloud-delivered security. This program enables partners to effectively cross-sell and up-sell advanced security solutions from Check Point’s comprehensive portfolio, covering a broad spectrum of attack surfaces, and addressing needs in SASE, email security, cloud environments, SD-WAN, and mobile security. The program’s upgrades are geared toward leveraging these cutting-edge technologies, ensuring partners are equipped to meet diverse cybersecurity challenges. It features a range of enhancements including:

  • Simplification and tier progression: A new, consolidated tiering model to help increase participation across all levels. Partners are now given an Advanced, Professional, Premier and Elite status depending on the size of the business opportunity.
  • New pricing Model: Customer-focused pricing framework that is not only predictable and market-aligned, but also features the most significant discount structure ever offered by Check Point. Deal registrations have been increased by 100%, with a new incumbent partner program that delivers deal protection on renewals
  • Free Certification: Free certifications to meet partner-level compliance. Introducing customized tracks based on how the partner goes to market
  • Specialization: Additional training & certification to unlock additional benefits associated with specialisation that can lead to an additional 20% discount
  • App relaunch: A new and improved app, which has increased usage fivefold. New use cases provide access to training and enablement, subject matter experts and instantaneous deal registrations

“We are thrilled about the launch of Check Point’s new Partner Program, which represents a significant leap forward in enhancing our capabilities and driving growth,” said Pramod Nair, Sales Director at Cyberwise Middle East. “The refined tiering approach, along with transparent pricing, cumulative discounts and elevated deal registration incentives, creates a conducive environment for our business growth. The program’s emphasis on free certifications and specialization complements our efforts in delivering top-notch cybersecurity solutions to our customers. We look forward to leveraging the enhanced program’s resources and tools, ensuring our commitment to providing robust protection to our clients alongside Check Point.”

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