Channel Talk
Check Point Software Launches New Partner Program
Check Point Software Technologies has announced the launch of its innovative new Partner Program. Amidst an ever-evolving cybersecurity landscape, this program aims to strengthen partner capabilities and fuel growth. The cyber security sector is experiencing rapid growth and transformation. According to Canalys, cyber security spending hit $19 billion recently, reflecting the increasing need for collaborative security solutions. As technology evolves, so too do cyber threats, prompting an increased need for a unified cyber security platform that protects edge to network to cloud and beyond.
Organizations worldwide are increasingly turning to the channel for guidance not only on their cyber security solutions but also for regulations and building cyber resilience. Channel partners are well positioned to effectively communicate the value of cyber security solutions while addressing specific needs and concerns regarding existing and future threats.
With a partner-dedicated business model, Check Point’s new Partner Program strengthens the company’s commitment to partners while maximizing opportunities for joint growth. It is tailored to enhance partner performance and satisfaction. It focuses on boosting deal closure rates, which drives business growth, and streamlines quoting processes for quicker customer response. The program strengthens Check Point’s partnership engagement and encourages partners to develop specialized expertise, adding more value to their services. It also provides easier access to essential tools and resources, improving operational efficiency for partners.
“For over 30 years, Check Point has blazed the path for innovation in cyber security. In light of the current climate and increasing rate of cyber threats, we are launching a new, partner program to help our partners accelerate their efforts in providing the best cyber security,” said Francisco Criado, Check Point’s VP of Global Partner Ecosystem Organization. “We are excited to continue this journey with our partners, providing them with the best tools, resources, and support they need to thrive in our dynamic industry.”
The enhanced Partner Program is strategically aligned with Check Point’s comprehensive platform, focusing on its end-to-end AI-powered, cloud-delivered security. This program enables partners to effectively cross-sell and up-sell advanced security solutions from Check Point’s comprehensive portfolio, covering a broad spectrum of attack surfaces, and addressing needs in SASE, email security, cloud environments, SD-WAN, and mobile security. The program’s upgrades are geared toward leveraging these cutting-edge technologies, ensuring partners are equipped to meet diverse cybersecurity challenges. It features a range of enhancements including:
- Simplification and tier progression: A new, consolidated tiering model to help increase participation across all levels. Partners are now given an Advanced, Professional, Premier and Elite status depending on the size of the business opportunity.
- New pricing Model: Customer-focused pricing framework that is not only predictable and market-aligned, but also features the most significant discount structure ever offered by Check Point. Deal registrations have been increased by 100%, with a new incumbent partner program that delivers deal protection on renewals
- Free Certification: Free certifications to meet partner-level compliance. Introducing customized tracks based on how the partner goes to market
- Specialization: Additional training & certification to unlock additional benefits associated with specialisation that can lead to an additional 20% discount
- App relaunch: A new and improved app, which has increased usage fivefold. New use cases provide access to training and enablement, subject matter experts and instantaneous deal registrations
“We are thrilled about the launch of Check Point’s new Partner Program, which represents a significant leap forward in enhancing our capabilities and driving growth,” said Pramod Nair, Sales Director at Cyberwise Middle East. “The refined tiering approach, along with transparent pricing, cumulative discounts and elevated deal registration incentives, creates a conducive environment for our business growth. The program’s emphasis on free certifications and specialization complements our efforts in delivering top-notch cybersecurity solutions to our customers. We look forward to leveraging the enhanced program’s resources and tools, ensuring our commitment to providing robust protection to our clients alongside Check Point.”
Channel Talk
Check Point Software Launches New MSSP Portal for Partners
Check Point has unveiled its innovative Portal designed for both managed security service providers (MSSPs) and distributors. This platform significantly simplifies service delivery and enhances the ease of doing business with Check Point. According to Canalys, the global MSSP market is projected to grow by 14.2% annually, driven by increasing cyber threats and the need for specialized security services.
However, MSSPs and channel partners today face a range of challenges—from efficiently scaling their services, managing multiple customers across disparate security solutions, ensuring compliance with evolving industry regulations, to balancing operational costs with profitability. The Check Point MSSP Portal offers a powerful solution to overcome these hurdles, enhancing security and streamlining operations.
Francisco Criado, Check Point’s VP of Global Partner Ecosystem Organization, said, “Our new Portal is here to make life easier for our valued partners, enhancing efficiency and driving business growth. We are deeply committed to our partner ecosystem, and this Portal stands as a testament to our dedication, serving as a powerful ally in the fight against cybersecurity threats.”
At the core of these advancements is a meticulously designed, user-centric Portal that enables effortless onboarding of partners—a process that previously took as long as a week and now takes only two minutes. This efficiency not only saves time but also reduces operational costs for MSSPs. The Portal seamlessly integrates MSSPs into the Check Point Infinity Platform, marking a significant achievement in Check Point’s MSSP program and transforming business operations.
The Check Point MSSP Portal is not just about enhancing operational efficiency; it’s about transforming the way MSSPs engage with technology, manage services, and ultimately, how they meet the evolving security needs of their clients. It features a range of enhancements including:
- Effortless Onboarding: New capabilities empower distributors to onboard MSSPs with the click of a button
- Diverse Security Portfolio: Effortlessly deploy an array of services in minutes, such as endpoint, email, mobile, SASE, and cloud
- Profitability with Minimal Risk: Flexible billing, predictable revenue, no long-term commitments, or upfront investment
Channel Talk
Kaspersky Partners with Al-Falak in Saudi Arabia
Kaspersky has appointed Al-Falak Electronic Equipment & Supplies as its distribution partner for the full Kaspersky consumer portfolio in Saudi Arabia. The agreement which was officiated this year means that Al-Falak can sell Kaspersky award-winning solutions, designed to ensure full protection against all cyber threats. These products include Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. Alongside these products, the portfolio also includes tools such as the digital parenting assistant, Kaspersky Safe Kids, and Kaspersky Password Manager, designed to conveniently store sensitive data.
“Our partnership sets an important cybersecurity standard for the region, in line with Al-Falak’s forward-thinking approach. Kaspersky is proud to contribute its global knowledge towards empowering users to safely navigate the increasingly digital world. Our joint efforts are a clear step towards a cyber-resilient future for Saudi Arabia,” explained Seifallah Jedidi, Head of Consumer Channel, META, at Kaspersky.
Anthony Fernandes Business Unit Head at Al-Falak said, “We are thrilled to partner with Kaspersky to bring their world-class cybersecurity solutions to our customers. This agreement aligns with our commitment to providing top-tier technology products that meet the evolving needs of consumers and small businesses. Kaspersky’s innovative security solutions will enhance our portfolio and help our customers protect their digital lives with confidence.”
Channel Talk
AmiViz and BitSight Join Forces to Elevate Middle East Risk Management
AmiViz has partnered with Bitsight, a leading provider of cyber risk management solutions. This collaboration marks a significant step forward in bolstering cybersecurity capabilities across the region and facilitating Bitsight’s expansion efforts in the Middle East.
The partnership between AmiViz and Bitsight will enhance the cybersecurity landscape in the Middle East by introducing state-of-the-art solutions designed to tackle the evolving cyber threats confronting regional organizations. With both companies committed to improving cybersecurity awareness and resilience, they are set to pave the way for a safer and more secure digital environment in the region.
Commenting on the partnership with Bitsight, Ilyas Mohammed, COO at AmiViz said, “Our decision to onboard Bitsight demonstrates our commitment towards the evolution of the cybersecurity landscape in the Middle East. As organizations grapple with increasingly sophisticated cyber threats, the partnership between these two industry leaders promises to deliver enhanced value by equipping organizations with the tools and insights needed to effectively manage cyber risks and safeguard their digital assets in an ever-evolving threat landscape.”
Bitsight’s solutions can proactively assess and manage their cyber risk exposure and provide organizations with actionable intelligence to optimize their security investments, streamline vendor risk management processes, and enhance cyber resilience. With a focus on continuous monitoring and data-driven insights, Bitsight empowers organizations to make informed decisions and stay ahead of emerging cyber threats.
The Middle East has often been an attractive target for cyber-attacks, and this partnership will empower companies to address vulnerabilities and protect their digital assets proactively. By combining AmiViz’s deep understanding of the regional market dynamics with Bitsight’s cutting-edge technology and global expertise, the partnership will offer next-generation cybersecurity solutions tailored to the unique challenges and requirements of Middle Eastern organizations.
“We are proud to partner with AmiViz to transform the cyber risk management landscape in the Middle East,” said Xavier Artiguebieille, Senior Vice President, EMEA Sales at Bitsight. “Our combined efforts will equip organizations with the critical tools and intelligence needed to navigate and mitigate the complexities of modern cyber threats, enhancing their overall security and resilience.”
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