Expert Speak
5 Key Steps to Increase Application Performance for Employees and Customers

Written by Amr Alashaal, Regional Vice President – Middle East at A10 Networks
Digital transformation has been underway for decades, but in a fast-changing world, digital resiliency and application delivery are now a matter of survival. As the lines between office and home blur, so have the user expectations for each part of daily life. Whether people are working, taking care of personal needs, or relaxing, they need a high-quality application delivery experience for the applications they use, and security they can count on. And the impact of downtime can be devastating.
Below are five key digital resiliency challenges for application delivery that organizations are facing today and tips on how they can be addressed:
Step #1 – Delivering a Great Experience Every Time
- Manage Performance with Visibility and Analytics – Today’s more complex infrastructures make it harder to keep applications running at their best. To simplify management, it is important to choose an application infrastructure that is consistent across every environment, with holistic visibility into devices, applications, policies, users, and more across data centres and clouds. A layer of analytics can help reduce downtime, meet SLAs, and make changes quickly to keep pace with user expectations.
- Act Fast on Early Warnings to Solve Problems Proactively – By the time users report a problem, the damage to the business has already begun. An application delivery solution should provide early alerts to emerging issues while avoiding false positives and reducing signal noise.
- Global Server Load Balancing – With applications, users, and data centres distributed around the world, it is all too easy for server bottlenecks to get in the way of performance. What is recommended is the use of global server load balancing to intelligently guide application traffic to the best available site for each user, so they get the best possible service.
Step #2 – Ensure No-Excuses Application Availability
Both within the workforce and with customers, business continuity depends on keeping applications available to every user, every time. Without high availability, disaster recovery, and rapid failover across cloud providers, employees are less productive, and customers are less satisfied—and the business can go off track.
- Manage Traffic to Avoid Potholes – If a company’s servers are slow and it is unable to re-route traffic quickly, users will be affected. When a site or server slows—or fails—re-routing its application traffic quickly before users are affected is needed. Companies should use global web traffic management to assess the health and response time of each site in the environment and make intelligent adjustments on the fly for uninterrupted application availability.
- Be Prepared for Disaster Recovery and Capacity Surges – Is a redundancy plan in place that can help the organization recover quickly from a data centre failure and provide extra burst capacity in case of a surge? By using a public cloud environment as a backup for the on-premises data centre, enterprises can provide high availability even more cost-effectively.
- Keep Clouds Redundant too – Redundancy isn’t just for on-premises infrastructure. To protect against a failure or service problem in public cloud environments, is there a secondary environment ready to go in a different provider’s cloud, with the ability to fail over seamlessly when needed?
Step #3 – Protect Customer Data and Privacy
Make sure to maintain effective threat protection, data protection, customer privacy, and compliance across every on-premises and cloud environment.
- Unify Security Policies Across Clouds and Data Centers – Managing security policies separately across different clouds and data centres makes it all too easy for gaps and compliance lapses to sneak in. Instead, companies should leverage a unified policy infrastructure across every platform they use, so services and applications have the same, consistent protection wherever they are deployed.
- Carefully Manage User Application Access Across Platforms – A Zero Trust approach needs to be taken by ensuring management of authentication consistently in every user scenario while providing employees with the right level of access for their needs, especially when moving applications from tightly controlled local on-premises data centers to public clouds.
- Build Threat Protection into the Infrastructure – It is important to weave protective measures throughout an organization’s multi-platform environment, including security analytics, DDoS protection, web application firewalls (WAFs), authentication, modern TLS/SSL encryption standards, and threat intelligence.
Step #4 – Operate More Simply and Efficiently
- Work Smarter to Work Cheaper – Use analytics to determine the most cost-efficient ways to use available resources both on-premises and in the cloud. By providing actionable intelligence to staff, organizations can help even less experienced team members work more quickly and effectively.
- Automate, Automate, Automate…and Simplify – Manual effort can be costly, error-prone, and inconsistent. It is important to find opportunities for automation wherever possible, across every type of environment, for more effective management at a lower cost. At the same time, simplifying operations can be done by looking for portable, customizable capacity, and self-service licensing options to provide agility to application services.
- Put it all Behind a Single Pane of Glass, and Control – A more complex network environment calls for an efficient view into network activity. Admins should be given a single pane of glass for visibility and policy control across every part of the infrastructure, regardless of cloud provider or form factor, so they can manage it more easily and consistently to avoid mistakes.
Step #5 – Innovate at Digital Speed
- Use a Single Set of Tools and Skills Across Platforms – It is hard to be nimble if different things are being done in each environment an organization uses. By standardizing automation tool sets, the learning curve for new staff can be shortened, building more consistent best practices, and working more efficiently.
- Support DevOps and SecOps Efficacy – Digital success depends on being fast without sacrificing quality. Automation can help streamline DevOps and SecOps tasks while preventing costly errors so better applications can be brought to market faster.
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Cyber Security
Positive Technologies Study Reveals Successful Cyberattacks Nett 5X Profits

Positive Technologies has released a study on the dark web market, analysing prices for illegal cybersecurity services and products, as well as the costs incurred by cybercriminals to carry out attacks. The most expensive type of malware is ransomware, with a median cost of $7,500. Zero-day exploits are particularly valuable, often being sold for millions of dollars. However, the net profit from a successful cyberattack can be five times the cost of organizing it.
Experts estimate that performing a popular phishing attack involving ransomware costs novice cybercriminals at least $20,000. First, hackers rent dedicated servers, subscribe to VPN services, and acquire other tools to build a secure and anonymous IT infrastructure to manage the attack. Attackers also need to acquire the source code of malicious software or subscribe to ready-to-use malware, as well as tools for infiltrating the victim’s system and evading detection by security measures. Moreover, cybercriminals can consult with seasoned experts, purchase access to targeted infrastructures and company data, and escalate privileges within a compromised system. Products and tools are readily available for purchase on the dark web, catering to beginners. The darknet also offers leaked malware along with detailed instructions, making it easier for novice cybercriminals to carry out attacks.
Malware is one of the primary tools in a hacker’s arsenal, with 53% of malware-related ads focused on sales. In 19% of all posts, infostealers designed to steal data are offered. Crypters and code obfuscation tools, used to help attackers hide malware from security tools, are featured in 17% of cases. Additionally, loaders are mentioned in 16% of ads. The median cost of these types of malware stands at $400, $70, and $500, respectively. The most expensive malware is ransomware: its median cost is $7,500, with some offers reaching up to $320,000. Ransomware is primarily distributed through affiliate programs, known as Ransomware-as-a-Service (RaaS), where participants in an attack typically receive 70–90% of the ransom. To become a partner, a criminal must make a contribution of 0.05 Bitcoin (approximately $5,000) and have a solid reputation on the dark web.
Another popular attack tool is exploits: 69% of exploit-related ads focus on sales, with zero-day vulnerability posts accounting for 32% of them. In 31% of cases, the cost of exploits exceeds $20,000 and can reach several million dollars. Access to corporate networks is relatively inexpensive, with 72% of such ads focused on sales, and 62% of them priced at under a thousand dollars. Among cybercriminal services, hacks are the most popular option, accounting for 49% of reports. For example, the price for compromising a personal email account starts at $100, while the cost for a corporate account begins at $200.
Dmitry Streltsov, Threat Analyst at Positive Technologies, says, “On dark web marketplaces, prices are typically determined in one of two ways: either sellers set a fixed price, or auctions are held. Auctions are often used for exclusive items, such as zero-day exploits. The platforms facilitating these deals also generate revenue, often through their own escrow services, which hold the buyer’s funds temporarily until the product or service is confirmed as delivered. On many platforms, these escrow services are managed by either administrators or trusted users with strong reputations. In return, they earn at least 4% of the transaction amount, with the forums setting the rates.”
Considering the cost of tools and services on the dark web, along with the median ransom amount, cybercriminals can achieve a net profit of $100,000–$130,000 from a successful attack—five times the cost of their preparation. For a company, such an incident can result not only in ransom costs but also in massive financial losses due to disrupted business processes. For example, in 2024, due to a ransomware attack, servers of CDK Global were down for two weeks. The company paid cybercriminals $25 million, while the financial losses of dealers due to system downtime exceeded $600 million.
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