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Cyber Security

Is Consent the Gateway to Ethical Data Usage Practices?

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Every tech company under the sun is grappling with data privacy and protection policies and laws. However, consent is crucial when it comes to data collection and processing. Having the user’s consent to use their data is imperative. While securing the data after collection is also important, using customer data without their consent causes more serious issues. Without obtaining consent from the user, any data that you use for your business falls under the unlawful use of data regulations.

Users of the well-known platform Glassdoor, which allows individuals to anonymously review their employers, allege that the site collected and linked their names to their profiles without their permission. Glassdoor users have expressed alarm, and the issue has been widely featured on social media and news-sharing sites. They fear that their anonymity could be compromised if data about them is collected and added to their profiles.

The issue here boils down to a single word: consent.

The gray area of obtaining consent
Organizations can knowingly or unknowingly exploit users’ personal data without proper knowledge of data privacy. It is not enough just to get consent from users; explicit consent is required. This includes ensuring the user selects checkboxes during the signup process, enters their email address, authorizes receiving marketing emails and newsletters, and grants the app permission to track user data in specific situations.

But when it comes to verbal consent, there is ambiguity. The GDPR accepts verbal consent but requires written or recorded proof of the consent given. The GDPR states that, “when requested by the data subject, the information may be provided orally, provided that the identity of the data subject is proven by other means.” Therefore, it is better to record or have written proof of verbal consent; one must not assume or misunderstand that verbal consent only includes oral consent.

Often, there is less visibility of data usage for customers. More often than not, customers do not know what they are giving consent for or how their data will be used. Let’s take the case of location data sharing.

Location data can show if someone visited an abortion clinic or a cancer treatment center. People usually want to keep this type of information private and not share it with companies or third parties. When consent is given without knowing what it is for, the act of giving or obtaining consent becomes meaningless.

Why consent is important in ethical data practices
Although you are legally required to obtain the user’s consent to process their data, there is also such a thing as the ethical use of data. When you take measures to protect your customers’ data beyond what the law requires, it promotes trust among your customers.

People value privacy and appreciate brands that prioritize data privacy. Let’s say a consumer is given the option to choose between two brands: one with no privacy features and another that advocates for privacy with built-in privacy features. Which do you think the customer will choose? Obviously, the latter.

Understanding a company’s data privacy policy is crucial to 85% of consumers—even before they make a purchase, a global study determined. Equally as important, 40% of individuals have changed brands after discovering that a company failed to protect customer data adequately, according to the McKinsey Global Survey on Digital Trust.

This is why tech companies go out of their way to demonstrate the privacy features they offer and how user consent is prioritized in these features.

In a way, customers prioritizing consent compels companies to integrate ethical data privacy policies into their systems. But it’s time companies realize that consent is the backbone of data privacy regulations and take customer consent seriously, not just to avoid hefty fines, but to also value the customer’s choice and their right to privacy.

A final word
Organizations worldwide are facing issues with data privacy. What is important when trying to protect your customers’ data is to realize the role customer consent plays. This helps organizations develop features and draft policies with the customer’s consent in mind and to effectively communicate to the customers why they are seeking consent. Without this step, data privacy becomes compromised. So, both organizations and customers need to grasp why consent matters and advocate for the ethical processing of data.

ManageEngine is a division of Zoho Corporation that provides comprehensive on-premises and cloud-native IT and security operations management solutions for global organizations and managed service providers. ManageEngine strongly believes in privacy by design and continuously advocates for user privacy. Established and emerging enterprises—including nine of every 10 Fortune 100 organizations—rely on ManageEngine’s real-time IT management tools to ensure the optimal performance of their IT infrastructure. Learn more about ManageEngine’s comprehensive suite of IT management solutions here.

Cyber Security

Netskope Joins Google Workspace Security Alliance

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Netskope has joined the Google Workspace Security Alliance to extend security and data protection for Workspace users. The Netskope One Platform provides a number of advanced security capabilities that protect data, defend against threats, and ensure users have fast and secure access to Google Workspace productivity and collaboration tools, including Gemini for Workspace.

As organizations increasingly adopt cloud technologies to drive innovation and efficiency, they are also challenged to secure sensitive data from a range of cyber risks, including:

  • Ongoing increases in the number of users uploading sensitive data to personal instances of cloud applications
  • New and evolving threat techniques such as abuse of certain applications for critical data access, back doors, and financial gain; compromise of credentials to access critical business data; insider threats; and more
  • Data exposure from the insecure use of both managed and unmanaged AI-based productivity tools

Netskope and Google Workspace empower organizations to embrace modern collaboration and productivity by enabling the secure use of AI-based productivity tools. Netskope provides advanced data loss prevention (DLP) techniques, delivering real-time visibility and control over users, data, and corporate vs. personal cloud instances. In addition, Netskope’s comprehensive threat protection through both API and inline controls detects threats in Google applications and monitors data movement and threat propagation between Google Workspace apps and third-party ecosystem applications.

“Netskope is proud to expand its partnership with Google Workspace by joining the Workspace Security Alliance. There are already thousands of customers using Netskope to safeguard their Google Workspace applications, and this new partnership further enhances the secure usage capabilities for application specific data protection policies,” said Andy Horwitz, VP, Global Partner Ecosystems, Netskope. “Together, Netskope and Google Workspace can help customers modernize their productivity stack. We look forward to helping customers safely optimize their employees’ daily productivity.”

The Netskope and Google Workspace partnership enables organizations to embrace collaboration and productivity while safeguarding critical data. Joint customers can now more effectively:

  1. Support best practice use of Gemini for Google Workspace: Leverage real-time user coaching to help enforce best practices in application usage. Organizations can gain visibility into data movement to minimize sensitive information sharing while achieving data compliance objectives.
  2. Protect sensitive data: Detect and manage access to sensitive data within Google Workspace applications, enforcing policies to prevent unauthorized data movement across platforms, including third-party services like Microsoft OneDrive, Box and Dropbox.
  3. Stop insider threats like data exfiltration: Prevent the download of sensitive data from Google Workspace business instances and then the upload to personal instances, which is one of today’s top reasons for data loss. Additionally, apply this control to unmanaged devices: allow unmanaged or personal device access to a specific cloud app for collaboration, however, do not allow downloading of sensitive data.
  4. Detect and stop elusive threats and malware: Protect against malware and phishing delivered from the cloud. Netskope’s multi-layered advanced threat protection (ATP) enhances security within Google Workspace and across cloud applications.
  5. Maintain compliance in Google Workspace: Ensure that organizations can adhere to regulations and meet compliance needs by enforcing security policies within Google Workspace.

“By partnering with Netskope, a leading SASE vendor, customers can confidently expand their Google Workspace adoption leveraging their existing IT infrastructure investments,” said Nikhil Sinha, Group Product Manager, Google Workspace. “Netskope instance awareness enables fine grained data governance policy differences to both corporate and personal Google Workspace accounts. We are excited to partner with Netskope to provide these advanced security capabilities to our customers.”

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Channel Talk

AmiViz and BitSight Join Forces to Elevate Middle East Risk Management

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AmiViz has partnered with Bitsight, a leading provider of cyber risk management solutions. This collaboration marks a significant step forward in bolstering cybersecurity capabilities across the region and facilitating Bitsight’s expansion efforts in the Middle East.

The partnership between AmiViz and Bitsight will enhance the cybersecurity landscape in the Middle East by introducing state-of-the-art solutions designed to tackle the evolving cyber threats confronting regional organizations. With both companies committed to improving cybersecurity awareness and resilience, they are set to pave the way for a safer and more secure digital environment in the region.

Commenting on the partnership with Bitsight, Ilyas Mohammed, COO at AmiViz said, “Our decision to onboard Bitsight demonstrates our commitment towards the evolution of the cybersecurity landscape in the Middle East. As organizations grapple with increasingly sophisticated cyber threats, the partnership between these two industry leaders promises to deliver enhanced value by equipping organizations with the tools and insights needed to effectively manage cyber risks and safeguard their digital assets in an ever-evolving threat landscape.”

Bitsight’s solutions can proactively assess and manage their cyber risk exposure and provide organizations with actionable intelligence to optimize their security investments, streamline vendor risk management processes, and enhance cyber resilience. With a focus on continuous monitoring and data-driven insights, Bitsight empowers organizations to make informed decisions and stay ahead of emerging cyber threats.

The Middle East has often been an attractive target for cyber-attacks, and this partnership will empower companies to address vulnerabilities and protect their digital assets proactively. By combining AmiViz’s deep understanding of the regional market dynamics with Bitsight’s cutting-edge technology and global expertise, the partnership will offer next-generation cybersecurity solutions tailored to the unique challenges and requirements of Middle Eastern organizations.

“We are proud to partner with AmiViz to transform the cyber risk management landscape in the Middle East,” said Xavier Artiguebieille, Senior Vice President, EMEA Sales at Bitsight. “Our combined efforts will equip organizations with the critical tools and intelligence needed to navigate and mitigate the complexities of modern cyber threats, enhancing their overall security and resilience.”

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Artificial Intelligence

ESET’s New AI Assistant Streamlines Threat Detection and Response

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ESET has introduced ESET AI Advisor, an innovative generative AI-based cybersecurity assistant that transforms incident response and interactive risk analysis. First showcased at RSA Conference 2024, the new solution is now available as part of the ESET PROTECT MDR Ultimate subscription tier and ESET Threat Intelligence.

Unlike other vendor offerings and typical generative AI assistants that focus on soft features like administration or device management, ESET AI Advisor seamlessly integrates into the day-to-day operations of security analysts, conducting in-depth analysis. Building on over two decades of ESET’s expertise in AI-driven endpoint protection, the offering provides detailed incident data and SOC team-level advisory. This is a game-changer for companies with limited IT resources who want to utilize the advantages of advanced Extended Detection and Response (XDR) solutions and threat intelligence feeds.

“As cybersecurity threats become increasingly sophisticated, ESET remains committed to providing cutting-edge solutions that address these challenges. The ESET AI Advisor module represents a significant leap forward in our mission to close the cybersecurity skills gap and empower organizations to safeguard their digital assets effectively,” said Juraj Malcho, Chief Technology Officer at ESET.

One of the primary benefits of this new solution is closing the cybersecurity skills gap. Security analysts of all skill levels can use ESET AI Advisor to conduct interactive risk identification, analysis, and response capabilities, which are provided in an easily understandable format. The user-friendly interface makes sophisticated threat data actionable even for less experienced IT and security professionals.

The ESET AI Advisor also excels in facilitating faster decision-making for critical incidents. Security analysts can simply consult the ESET AI Advisor to understand the specific threats their environment faces. Leveraging extensive XDR collected data, the ESET AI Advisor identifies and analyzes potential malware threats, providing intuitive insights into their behaviour and impact. It assists in recognizing phishing attempts and advising users on how to avoid falling victim to fraudulent emails or websites. By monitoring network traffic, the ESET AI Advisor can flag unusual or suspicious behaviour, helping security teams take appropriate action. Its ability to automate repetitive tasks is an additional advantage. Managing routine processes such as data collection, extraction, and basic threat detection, allows security teams to focus on more strategic initiatives.

In ESET Threat Intelligence, the new module will help researchers analyze vast quantities of unique APT reports and understand latest developments in world of cyber threats. With its conversational prompts and interactive dialogue, ESET AI Advisor empowers organizations to analyze and mitigate threats effortlessly and fortify their cybersecurity posture.

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