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How to Secure MSP Success Brick by Brick



Written by Roman Cuprik, content writer at ESET

Back in 2014, LEGO fans started noticing that some new reddish-brown bricks were brittle and more susceptible to breaking. The issue, known as “brittle brown,” was quite clear — even one faulty brick could spoil the whole impression of a finished build. Being known for maintaining top-quality standards globally, the LEGO Group announced that they fixed the issue a few years later.

In the Managed Service Providers (MSP) market, just like with a building set, every brick matters. It’s not only about IT, cybersecurity, human resources, supply chain, or marketing; all these things need to be put in place to create a successful MSP business.

Being a global leader in cybersecurity, ESET understands that MSPs are like a complicated building structure in which all bricks support one another. That is why the ESET MSP program is designed to be flexible while covering various MSP business needs to maintain a long, fruitful partnership.

A lesson on success from LEGO: Persistence
Some key aspects of LEGO’s success is their persistence in delivering high-quality products to a market that was heavily affected by the rise of computer games and increasingly sophisticated toys, along with LEGO’s partnerships with other recognizable brands.

With ongoing cloudification, outsourcing, compliance issues, and evolution of the cyber-threat landscape, it is no surprise that the Managed Services market is growing. For example, the Datto Global State of the MSP Report: Trends and Forecasts for 2024 found that 68% of MSPs in North America experienced a revenue increase in 2023.

According to Kaseya’s 2024 MSP Benchmark Report, 73% of MSP respondents stated that cybersecurity is a top revenue driver for their businesses, and at the same time, 78% of respondents consider cybersecurity a top IT challenge for their customers.
This MSP business success and the dynamic market growth require being on top of the latest threats, increased competition, or hiring complications. Further, MSPs deal with the question of how to make their growing and increasingly complicated businesses easier to operate.

Sticking together
Keeping all these aspects of the MSP business in mind, ESET created an MSP program and ecosystem that minimizes daily operations and enables users to provide trusted, top-rated security to their customers.

“What we see with ESET is a really low volume of tickets that require human involvement. The ESET solution is super lightweight. I like to think ESET was born and built by gamers who didn’t want pop-ups to interrupt their games many years ago. As the solutions evolved over the years, additional layers of security have all been built on top, but the actual product installed on the device is still incredibly lightweight,” said Andrew Owens, Head of Sales, Risc IT Solutions.

The main pillars of the ESET MSP program:
Leading cybersecurity technology –ESET Protect offers multilayered security technology combining machine learning, AI, a cloud reputation system, and human expertise. With ESET PROTECT, MSPs can offer flexible subscription solutions, providing security for all major platforms.

  • Flexibility – With daily billing and monthly invoicing, customers pay for what they really use: no flat rates, with no long-term commitment. Flexible management allows users to upgrade subscriptions and adjust seat counts on their own.
  • Unified ecosystem – With ESET’s cloud-first ESET PROTECT platform, users have a complete overview of all their clients from a single pane of glass, allowing them to see and manage clients in one place.
  • Automation – ESET PROTECT Platform automation features, such as Dynamic Groups, were designed to save IT admins time and help them avoid portal fatigue.
  • Integrations – ESET actively cooperates with the major Remote Monitoring and Management (RMM) and Professional Services Automation (PSA)players to create best-of-breed, in-depth integrations.

Grow with ESET
It is always a pleasure seeing a LEGO set grow in front of the builder’s eyes. The same is true for ESET seeing its partners progress and succeed. ESET sees MSPs as a whole, tailoring its solutions to meet market needs and making sure that every aspect of this business is covered. As a partner, ESET can make sure that all your bricks are supporting one another.

Expert Speak

Hidden Champions: Behind These Popular Applications Are Hard Drives



Written by Rainer W. Kaese, Senior Manager of Business Development Storage Products at Toshiba Electronics Europe

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Cyber Security

Is Consent the Gateway to Ethical Data Usage Practices?



Every tech company under the sun is grappling with data privacy and protection policies and laws. However, consent is crucial when it comes to data collection and processing. Having the user’s consent to use their data is imperative. While securing the data after collection is also important, using customer data without their consent causes more serious issues. Without obtaining consent from the user, any data that you use for your business falls under the unlawful use of data regulations.

Users of the well-known platform Glassdoor, which allows individuals to anonymously review their employers, allege that the site collected and linked their names to their profiles without their permission. Glassdoor users have expressed alarm, and the issue has been widely featured on social media and news-sharing sites. They fear that their anonymity could be compromised if data about them is collected and added to their profiles.

The issue here boils down to a single word: consent.

The gray area of obtaining consent
Organizations can knowingly or unknowingly exploit users’ personal data without proper knowledge of data privacy. It is not enough just to get consent from users; explicit consent is required. This includes ensuring the user selects checkboxes during the signup process, enters their email address, authorizes receiving marketing emails and newsletters, and grants the app permission to track user data in specific situations.

But when it comes to verbal consent, there is ambiguity. The GDPR accepts verbal consent but requires written or recorded proof of the consent given. The GDPR states that, “when requested by the data subject, the information may be provided orally, provided that the identity of the data subject is proven by other means.” Therefore, it is better to record or have written proof of verbal consent; one must not assume or misunderstand that verbal consent only includes oral consent.

Often, there is less visibility of data usage for customers. More often than not, customers do not know what they are giving consent for or how their data will be used. Let’s take the case of location data sharing.

Location data can show if someone visited an abortion clinic or a cancer treatment center. People usually want to keep this type of information private and not share it with companies or third parties. When consent is given without knowing what it is for, the act of giving or obtaining consent becomes meaningless.

Why consent is important in ethical data practices
Although you are legally required to obtain the user’s consent to process their data, there is also such a thing as the ethical use of data. When you take measures to protect your customers’ data beyond what the law requires, it promotes trust among your customers.

People value privacy and appreciate brands that prioritize data privacy. Let’s say a consumer is given the option to choose between two brands: one with no privacy features and another that advocates for privacy with built-in privacy features. Which do you think the customer will choose? Obviously, the latter.

Understanding a company’s data privacy policy is crucial to 85% of consumers—even before they make a purchase, a global study determined. Equally as important, 40% of individuals have changed brands after discovering that a company failed to protect customer data adequately, according to the McKinsey Global Survey on Digital Trust.

This is why tech companies go out of their way to demonstrate the privacy features they offer and how user consent is prioritized in these features.

In a way, customers prioritizing consent compels companies to integrate ethical data privacy policies into their systems. But it’s time companies realize that consent is the backbone of data privacy regulations and take customer consent seriously, not just to avoid hefty fines, but to also value the customer’s choice and their right to privacy.

A final word
Organizations worldwide are facing issues with data privacy. What is important when trying to protect your customers’ data is to realize the role customer consent plays. This helps organizations develop features and draft policies with the customer’s consent in mind and to effectively communicate to the customers why they are seeking consent. Without this step, data privacy becomes compromised. So, both organizations and customers need to grasp why consent matters and advocate for the ethical processing of data.

ManageEngine is a division of Zoho Corporation that provides comprehensive on-premises and cloud-native IT and security operations management solutions for global organizations and managed service providers. ManageEngine strongly believes in privacy by design and continuously advocates for user privacy. Established and emerging enterprises—including nine of every 10 Fortune 100 organizations—rely on ManageEngine’s real-time IT management tools to ensure the optimal performance of their IT infrastructure. Learn more about ManageEngine’s comprehensive suite of IT management solutions here.

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Cyber Security

Navigating Cybersecurity in the Intelligent Era



The intelligent era, characterized by the convergence of AI, cloud computing, and IoT, has revolutionized how we live and work. However, this technological advancement also presents new cybersecurity challenges. As networks become increasingly complex and interconnected, the attack surface expands, demanding a more robust and adaptable approach to security. Traditional security measures, often reliant on static rules and manual intervention, are proving inadequate against the dynamic and sophisticated threats of the modern digital landscape.

Huawei’s Xinghe Intelligent SASE (Secure Access Service Edge) solution embodies this paradigm shift. By integrating network and security capabilities into a unified platform, Xinghe streamlines enterprise branch deployment and operations while enhancing overall security. This holistic approach leverages AI-powered analysis, detection, and handling, enabling enterprises to establish a comprehensive, efficient, intelligent network security protection system for their global branches.

Unveiled during the Middle East and Central Asia stop of Huawei Network Summit 2024 in Baku, Azerbaijan, Xinghe Intelligent SASE solution demonstrates Huawei’s dedication to advancing cybersecurity intelligence and supporting industries in their accelerated journey into the intelligence era.

Speaking at the event, Adrian Chirita, Principal Network Security and AI Research Expert, at Huawei European Research Center, observed that “Huawei Xinghe Intelligent SASE Solution has leading intelligent defence capabilities spanning the cloud, network, edge, and endpoint, providing a future-proof intelligent network-security convergence solution for enterprise branches through intelligent analysis, detection, and handling.”

Adrian Chirita, Principal Network Security and AI Research Expert, Huawei European Research Center

On the cloud, Huawei’s Qiankun security analysis platform employs more than 8,000 inference rules to automatically handle 99% of security events across the entire network within seconds. Additionally, 25 security detection models are trained through AI, enabling automatic correlation analysis of security events based on massive volumes of security alarms. Handling policies are automatically delivered and matched, facilitating rapid closed-loop handling of security events within seconds and automatic branch maintenance without dedicated personnel, ultimately improving operational efficiency by 100 times.

On the network front, the HiSec SASE Solution supports ultra-large networking of 16 hubs and networking of up to 20,000 enterprise branches, catering to the multi-site, multi-data centre requirements of large enterprises with multiple branches. Huawei’s exclusive dynamic tunnelling technology, Ethernet VPN (EVPN), automatically sets up tunnels in real-time, ensuring key service experience even with a packet loss rate of 30%, guaranteeing optimal experience of enterprise branch service networks.

At the edge, the HiSec SASE security gateway boasts four dedicated built-in AI security engines, achieving a threat detection rate of up to 99.9%. The HiSec SASE security gateway also integrates a host of network and security capabilities, such as firewall, switching, and routing capabilities. The solution stands out with network-security convergence, making it ideal for building a simplified network architecture for enterprises, helping to simplify enterprise branch deployment and O&M, and reducing OPEX by 30%.

On the endpoint side, Huawei’s latest HiSec Endpoint intelligent endpoint security system, derived from the HarmonyOS technology kernel, offers advanced, intelligent, and efficient protection. HiSec Endpoint utilizes the industry’s first threat source tracing graph engine to identify and accurately detect 100% of ransomware. Its ransomware detection rollback technology enables one-click automatic recovery, precisely protecting enterprise endpoint data security.

AI: The Driving Force in Modern Cybersecurity
AI has become an indispensable tool in the cybersecurity arsenal. Its ability to analyze vast amounts of data, identify patterns, and automate responses is crucial in the face of ever-evolving threats. AI-powered systems can detect anomalies, predict potential attacks, and adapt to new threat vectors in real time, significantly outpacing traditional rule-based approaches.

Furthermore, AI can automate repetitive security tasks, freeing up human analysts to focus on more complex threats and strategic decision-making. This automation not only improves efficiency but also reduces the potential for human error. Additionally, AI can continuously learn and adapt, enhancing its threat detection and response capabilities over time.

Huawei’s Commitment to Security Innovation
With over 20 years of experience in security, Huawei has established six security technology labs and employs more than 2,500 security R&D personnel worldwide. The company holds over 3,000 patented security technologies and remains focused on customer requirements. It provides world-leading security products and solutions while helping customers enhance their capabilities to defend against various network attacks through technological innovation.

By embracing AI and a holistic approach, Huawei empowers organizations to navigate the challenges of the intelligent era and build a secure digital future.

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