Expert Speak
Hidden Champions: Behind These Popular Applications Are Hard Drives

Written by Rainer W. Kaese, Senior Manager of Business Development Storage Products at Toshiba Electronics Europe
So, the digital age has nothing to do with hard drives anymore? Whoever believes that is mistaken. Even if the hard drive is not the first thing that comes to mind for many people when it comes to digital applications, that does not mean that they have no points of contact with classical memory – quite the opposite. In fact, they probably use digital services that depend on hard drives daily: No other storage medium that allows direct access provides such high storage capacities at such low costs. Toshiba names five popular applications of the digital age in which the hard drive plays a crucial role in the background:
Video Streaming: Streaming services such as Netflix, Disney+, and similar, as well as the multimedia libraries of TV channels or YouTube, hold thousands of videos, often in high resolution, that require an enormous amount of storage capacity. For cost reasons, these volumes of data in the petabyte range can only be stored on hard drives; otherwise, the providers would not be able to refinance the services. This is particularly the case because the videos are not only stored on a central system but copies are also stored on systems in different regions to enable users in any part of the world to access them quickly.
Online Shopping: It is not just at Christmas or Easter time that online shopping is enjoying ever-increasing popularity. However, countless images, product descriptions and product data require plenty of storage capacity, ideally costing as little as possible so as not to further reduce the tight margins in many retail sectors. This is why the bulk of the data is stored on hard drives. Only certain types of temporary data required for quick purchase transactions, such as the shopping cart and payment information, are temporarily stored on all-flash-based storage.
Map Services: Anyone can go travelling digitally today. With their zoom functions, Google Maps and similar opens up highly detailed views of every corner of the world. In large cities, views of the buildings are also available for many streets – older images are even available in some cases, meaning that users can even take a trip back in time for several years. The numerous satellite images, aerial photos and photos of streets require an enormous volume of storage capacity and are therefore held on hard drives in cloud data centres. Google even receives aerial images from government authorities, research institutes and commercial suppliers on hard drives.
Online Memories: Cloud-based memory services such as Dropbox, iCloud or OneDrive are practical for backing up important data or synchronising it across multiple devices. Practically all cloud services store large volumes of data on hard drives at low cost. Special software-defined architectures are used here: These combine a large number of drives in storage pools, delivering much higher performance than individual drives and handling a large number of simultaneous read and write access operations by users and devices.
Social Media Networks: More than five billion people use social media networks, and the figure is increasing daily. The number of photos, videos and audio files uploaded 24/7 seems almost incomprehensible. For Instagram alone the figure is over 1,000 photos per second, and for YouTube more than 500 hours of video material per minute. The network operators would not be able to cope with these volumes of data without hard drives.
Wherever large volumes need to be stored at low cost while being accessed online, there is no alternative to hard drives – regardless of whether it be popular consumer services such as video streaming, modern enterprise applications for ERP and CRM, or digitally monitored and controlled production systems. Whereas many people use smartphones and tablets on a private basis, hard drives – except NAS systems in the home – are now mainly used in data centres, where they bear the main burden of data processing in the digital age. This is why millions of drives continue to be sold year after year, which will remain unchanged over the coming years.
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Positive Technologies Study Reveals Successful Cyberattacks Nett 5X Profits

Positive Technologies has released a study on the dark web market, analysing prices for illegal cybersecurity services and products, as well as the costs incurred by cybercriminals to carry out attacks. The most expensive type of malware is ransomware, with a median cost of $7,500. Zero-day exploits are particularly valuable, often being sold for millions of dollars. However, the net profit from a successful cyberattack can be five times the cost of organizing it.
Experts estimate that performing a popular phishing attack involving ransomware costs novice cybercriminals at least $20,000. First, hackers rent dedicated servers, subscribe to VPN services, and acquire other tools to build a secure and anonymous IT infrastructure to manage the attack. Attackers also need to acquire the source code of malicious software or subscribe to ready-to-use malware, as well as tools for infiltrating the victim’s system and evading detection by security measures. Moreover, cybercriminals can consult with seasoned experts, purchase access to targeted infrastructures and company data, and escalate privileges within a compromised system. Products and tools are readily available for purchase on the dark web, catering to beginners. The darknet also offers leaked malware along with detailed instructions, making it easier for novice cybercriminals to carry out attacks.
Malware is one of the primary tools in a hacker’s arsenal, with 53% of malware-related ads focused on sales. In 19% of all posts, infostealers designed to steal data are offered. Crypters and code obfuscation tools, used to help attackers hide malware from security tools, are featured in 17% of cases. Additionally, loaders are mentioned in 16% of ads. The median cost of these types of malware stands at $400, $70, and $500, respectively. The most expensive malware is ransomware: its median cost is $7,500, with some offers reaching up to $320,000. Ransomware is primarily distributed through affiliate programs, known as Ransomware-as-a-Service (RaaS), where participants in an attack typically receive 70–90% of the ransom. To become a partner, a criminal must make a contribution of 0.05 Bitcoin (approximately $5,000) and have a solid reputation on the dark web.
Another popular attack tool is exploits: 69% of exploit-related ads focus on sales, with zero-day vulnerability posts accounting for 32% of them. In 31% of cases, the cost of exploits exceeds $20,000 and can reach several million dollars. Access to corporate networks is relatively inexpensive, with 72% of such ads focused on sales, and 62% of them priced at under a thousand dollars. Among cybercriminal services, hacks are the most popular option, accounting for 49% of reports. For example, the price for compromising a personal email account starts at $100, while the cost for a corporate account begins at $200.
Dmitry Streltsov, Threat Analyst at Positive Technologies, says, “On dark web marketplaces, prices are typically determined in one of two ways: either sellers set a fixed price, or auctions are held. Auctions are often used for exclusive items, such as zero-day exploits. The platforms facilitating these deals also generate revenue, often through their own escrow services, which hold the buyer’s funds temporarily until the product or service is confirmed as delivered. On many platforms, these escrow services are managed by either administrators or trusted users with strong reputations. In return, they earn at least 4% of the transaction amount, with the forums setting the rates.”
Considering the cost of tools and services on the dark web, along with the median ransom amount, cybercriminals can achieve a net profit of $100,000–$130,000 from a successful attack—five times the cost of their preparation. For a company, such an incident can result not only in ransom costs but also in massive financial losses due to disrupted business processes. For example, in 2024, due to a ransomware attack, servers of CDK Global were down for two weeks. The company paid cybercriminals $25 million, while the financial losses of dealers due to system downtime exceeded $600 million.
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